Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a second round of ads from Lexus will appear in Bon Appétit, Wired, and the New Yorker, with additional mags to be added throughout 2011. Using a revenue share model, Flipboard will manage inventory and Condé Nast will maintain its direct relationships with advertisers, according to a press release announcing the partnership. There will be a limited number of ad pages offered, and each will link to the brands website or Facebook page. In many cases, people often look to magazines for the advertising, Flipbook CEO Mike McCue told paidContent. Thats not the case with web ads. It has a lot to do with the format of online ads. The fact that the ads are eating into the content whether its a skyscraper or a pop-up. With our ads, it will have a similar look and feel to whats in a magazine. In a lot of ways, it will be regarded simply as additional content. Josh Stinchcomb, vice president of digital sales for Condé Nast Media Group, also sees the app as a way to connect Condés digital and print editions. We see the Flipboard ad program as an extra cross-marketing vehicle, he told PaidContent. This is about being where our readers are and bringing our advertisers along with us.... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-25 00:00:00 UTC ]
News tagged with:
#limited number
#vice president
#digital sales
#print editions
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#digital publisher
Abrams ComicArts is launching a new imprint, Kana, focusing on manga series translated into the English language for the U.S. market, primarily catering to adult audiences. Its first titles, including 'Leviathan' by Shiro Kuroi and 'Manhole' by Tetsuya Tsutsui, are due this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#abrams comicarts
#english language
#manga
Sisters Caroline Peckham and Susanne Valenti will rerelease their self-published Zodiac Academy romantasy series in paperback under their newly-formed company, Dark Ink Publishing. On April 23, Dark Ink released 'Restless Stars,' the ninth and final book in the series, with an announced print... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#final book
#paperback
The use of ElevenLabs' 'Projects' text-to-speech technology, HarperCollins says, can bolster its work in non-English-language audiobooks. The post HarperCollins Partners With ElevenLabs AI on Non-English Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-19 00:15:08 UTC ]
More news stories like this | News stories tagged with:
#harpercollins partners
#elevenlabs ai
#non-english audiobooks
#text-to-speech technology
#non-english-language audiobooks
#harpercollins
Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#underrepresented voices
In its first year, Keeperton will publish 10 titles—four of them by Swan, whose Miles High Club series is a BookTok favorite—under its romance imprint, Arndell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#romance imprint
Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency's creative reputation. Barnes comes to Red Antler from Digitas, where he... Continue reading at AdWeek
[ AdWeek | 2024-04-01 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes
Simon Element v-p and publisher Richard Rhorer and executive editor Stephanie Hitchcock will lead the imprint, which aims to publish 15–20 "books that help readers navigate the dynamic world of work" per year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Four HarperCollins executives traveled to the Vatican last weekend to present eight different editions of 'Life, My Life Story Through History' by Pope Francis, which was released on March 19 and is being published in all of the publisher's global markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#life story
#pope francis
#global markets
#harpercollins
The London-based Rizzoli UK will be headed up by Stephen King, who has been appointed managing director. The new business will also develop original titles to be published under the Rizzoli Universe imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing arm
#stephen king
There’s a new online bookstore in town—and this time it’s helmed by RuPaul. Yes, that RuPaul. (Reading being, after all, fundamental.) Allstora, announced today*, is a membership-based bookstore that offers a profit-split to authors. RuPaul serves as Allstora’s Chief Creative Officer and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
More news stories like this | News stories tagged with:
#online bookstore
#bestselling author
#bookstore
#bookshop
Allstora, an e-commerce platform with a wholesale membership model, promises to split profits with authors and offer books at steep discounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#online book