Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a second round of ads from Lexus will appear in Bon Appétit, Wired, and the New Yorker, with additional mags to be added throughout 2011. Using a revenue share model, Flipboard will manage inventory and Condé Nast will maintain its direct relationships with advertisers, according to a press release announcing the partnership. There will be a limited number of ad pages offered, and each will link to the brands website or Facebook page. In many cases, people often look to magazines for the advertising, Flipbook CEO Mike McCue told paidContent. Thats not the case with web ads. It has a lot to do with the format of online ads. The fact that the ads are eating into the content whether its a skyscraper or a pop-up. With our ads, it will have a similar look and feel to whats in a magazine. In a lot of ways, it will be regarded simply as additional content. Josh Stinchcomb, vice president of digital sales for Condé Nast Media Group, also sees the app as a way to connect Condés digital and print editions. We see the Flipboard ad program as an extra cross-marketing vehicle, he told PaidContent. This is about being where our readers are and bringing our advertisers along with us.... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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There’s a new online bookstore in town—and this time it’s helmed by RuPaul. Yes, that RuPaul. (Reading being, after all, fundamental.) Allstora, announced today*, is a membership-based bookstore that offers a profit-split to authors. RuPaul serves as Allstora’s Chief Creative Officer and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
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Allstora, an e-commerce platform with a wholesale membership model, promises to split profits with authors and offer books at steep discounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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Singh, an agent at Ayesha Pande Literary and the former editorial director at Other Press, has worn many hats in her 30-year career in publishing. Now, at the helm of the Anjali Singh Agency, she's starting yet another professional chapter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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Spotify has added a new option that gives users 15 hours to listen to audiobooks for $9.99—a dollar less than a Premium subscription, which offers the same 15 hours per month, plus ad-free music, for $10.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Atria Books will launch a new imprint, Primero Sueño Press, dedicated to publishing Latinx/Latine/Hispanic authors in both English and Spanish. Michelle Herrera Mulligan, v-p and associate publisher at Atria, will lead the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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The organization held its soft launch party last night in Brooklyn, N.Y., which event coproduced by Hachette Book Group and Kundiman and featured six authors, including Curtis Chin and Kat Chow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
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The literary public relations agency, cofounded by veterans of the William Morrow and Flatiron publicity departments, will specialize in representing queer and feminist authors and organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Hybrid publisher Wonderwell has shut down its publishing operations, and on February 1 will launch a new imprint, Wonderwell Press, as part of the Greenleaf Book Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-30 05:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Supported by the Association of American Publishers and others, the new nonprofit aims to “certify fair training data use” in Generative AI, and comes amid a growing number of lawsuits filed against AI companies over alleged copyright infringement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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