Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that... Continue reading at 'AdWeek'
[ AdWeek | 2024-04-17 20:25:31 UTC ]
Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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After a delay caused by lawsuits questioning the adequacy of the purchase price, the shareholders of Hastings Entertainment have approved the sale of the retailer to companies owned by Joel Weinshanker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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Specs Who Harry Hamlin Age 62 Accomplishments Emmy-nominated actor on AMC’s Mad Men (Sundays at 10/9c); appearing in the upcoming film Shiva and May Base Los Angeles What’s the first information you consume in the morning? I am really old school. The first thing I do is read the Los Angeles... Continue reading at AdWeek
[ AdWeek | 2014-05-16 00:00:00 UTC ]
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Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to the situation, from parent Hearst Magazines,... Continue reading at AdWeek
[ AdWeek | 2013-06-19 00:00:00 UTC ]
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