Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Thomas Pynchon, author of “Gravity’s Rainbow” and “The Crying of Lot 49,” characteristically declined to speak about his decision. Continue reading at The New York Times
[ The New York Times | 2012-06-13 00:00:00 UTC ]
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Faber has appointed Leah Thaxton to the role of children's publisher, moving from her post of... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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The bookseller also said that Justice officials did not take the company's objections seriously before the settlement, that they were only "checking the box." Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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The Authors Guild is encouraging its 8,500 members to submit comments against the proposed settlement between the Department of Justice and three large publishers. The settlement, the guild argues, will only benefit Amazon. Continue reading at The New York Times
[ The New York Times | 2012-06-05 00:00:00 UTC ]
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After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying. Continue reading at Media Week
[ Media Week | 2012-05-28 00:00:00 UTC ]
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Two months after obtaining a majority stake in the magazine, Chris Hughes, a co-founder of Facebook, is bringing back Franklin Foer as part of an ambitious plan to remake the magazine. Continue reading at The New York Times
[ The New York Times | 2012-05-21 00:00:00 UTC ]
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Despite a bill partially designed to stop this effort, the United States Post Service will move forward with its 9-month modified consolidation plan. The first step will consolidate 48 locations this summer, with larger-scale consolidation to follow at the start of 2013. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-18 00:00:00 UTC ]
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DALLAS, TX, May 18, 2012 – AIM Media Texas, LLC (“AIM” or the “Company”) announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
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Campaigning body the Children's Media Foundation has launched an initiative to attract a... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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The educational and trade publisher, financially troubled for several years, has agreed with most of its senior lenders and bondholders to a restructuring that would convert existing long-term debt to equity. Continue reading at The New York Times
[ The New York Times | 2012-05-11 00:00:00 UTC ]
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Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times
[ The New York Times | 2012-05-10 00:00:00 UTC ]
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The Policy Press (TPP) has revealed plans to increase its digital focus as the popularity of e-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-08 00:00:00 UTC ]
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Surrey County Council's decision to remove paid staff from 10 of its libraries has been... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times
[ The New York Times | 2012-04-30 00:00:00 UTC ]
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Cornerstone has appointed Pan Macmillan marketing director Rebecca Ikin as divisional marketing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-25 00:00:00 UTC ]
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Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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