Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the opportunity to represent the open source platforms 24 million blogs and sites. Federated announced the news today at its Web 2.0 Summit in San Francisco. The news follows Federateds Oct. 4 acquisition of Lijit Networks, a long tail ad network thats touted itself as publisher-friendly thanks to its lack of contracts and exclusivity agreements. Lijits network has around 750,000 publishers; Federateds light integration of the company will consist of merely offering Lijits publisher tools to its own clients, Federated CEO Deanna Brown told Adweek. The bloggers contracts with Federated will exist within the framework of Wordpress.coms terms of service. The company, which pays Wordpress.com for the business, earns a profit by taking a cut of the ad revenues served by its publishers. The deal is not Federateds first attempt to work with a blogging platform and likely won't be its last. The company had an arrangement with Six Apart, which built TypePad, Vox, and LiveJournal, but that partnership expired because it didnt work for advertisers, Brown said. When asked if Federated would pursue more partnerships like the Wordpress.com one, Brown said she could imagine we will... Continue reading at 'AdWeek'
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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The non-profit organization that mails millions of books a year to families with connections to Judaism, has relaunched and added online seminars to a program that takes 20 authors and illustrators for eight days in Israel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:34:43 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:32:22 UTC ]
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A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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The arrangement will bring some 21 free Literati book fairs to Minneapolis schools in 2023 and will fund free books for kids in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
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Your eyes, back, and neck will thank you. In the ninth circle of hell, there’s a laptop, a rickety desk, a squeaky chair with abysmal lumbar support, and a 39-page white paper to be read.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-04-29 03:05:00 UTC ]
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By Dr Oliver Tearle (Loughborough University) ‘The Long Rain’ is one of the best-known and most widely studied short stories by the American writer Ray Bradbury (1920-2012). Although Bradbury preferred to describe himself as a ‘fantasy’ writer, this story is most accurately categorised as... Continue reading at Interesting Literature
[ Interesting Literature | 2023-04-28 14:00:00 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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In her first big move as president of Random House Publishing Group, Sanyu Dillon announced promotions to expand the leadership team of Harmony and Rodale, naming Theresa Zoro president of the two imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Jacqueline Holland, author of 'The God of Endings,' discusses convention-defying vampire novels—and no, 'Twilight' is not on the list. Come bask in the sunlight, eat some garlic pizza, and learn the rules of vampirism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Sentenced as a teenager to 15 years for “unlawful assembly,” Abdelrahman ElGendy started recording the abuses of prison life. The idea of someday publishing his memoir gave him a reason to live. Continue reading at The New York Times
[ The New York Times | 2023-03-17 09:00:36 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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