Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the opportunity to represent the open source platforms 24 million blogs and sites. Federated announced the news today at its Web 2.0 Summit in San Francisco. The news follows Federateds Oct. 4 acquisition of Lijit Networks, a long tail ad network thats touted itself as publisher-friendly thanks to its lack of contracts and exclusivity agreements. Lijits network has around 750,000 publishers; Federateds light integration of the company will consist of merely offering Lijits publisher tools to its own clients, Federated CEO Deanna Brown told Adweek. The bloggers contracts with Federated will exist within the framework of Wordpress.coms terms of service. The company, which pays Wordpress.com for the business, earns a profit by taking a cut of the ad revenues served by its publishers. The deal is not Federateds first attempt to work with a blogging platform and likely won't be its last. The company had an arrangement with Six Apart, which built TypePad, Vox, and LiveJournal, but that partnership expired because it didnt work for advertisers, Brown said. When asked if Federated would pursue more partnerships like the Wordpress.com one, Brown said she could imagine we will... Continue reading at 'AdWeek'
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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To celebrate the launch of the new Guardian Long Read magazine this week, join the Long Read editor David Wolf in discussion with regular contributors Sophie Elmhirst and Samanth Subramanian• The Guardian Long Read magazine is available to order now• The best stories take time. The Guardian Long... Continue reading at The Guardian
[ The Guardian | 2023-11-15 05:00:09 UTC ]
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Boutique Italian publishing house 21letters is opening an U.S. subsidiary, 26letters, which is publishing its first title, 'Sempé in New York,' a collection of 'New Yorker' magazine covers by the French-born cartoonist Jean-Jacques Sempé, in December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
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The Texas Book Festival, running November 11 and 12 in Austin, will feature more Spanish-language programming, including a dozen Spanish-language authors among the more than 300 authors participating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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After you've listened to the EMPIRE podcast, these history and historical fiction books will deepen your understanding of the subject. Continue reading at Book Riot
[ Book Riot | 2023-10-19 10:32:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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The London-based global publisher has created four operating divisions, with CEO Paul Kelly seeking to find a managing director to head the new adult publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
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No one emerges with much credit in Wolff’s second study of Rupert Murdoch and his family – a gossipy story of power and greed peppered with endless layers of psychological insightFifteen years ago, Michael Wolff wrote a study of Rupert Murdoch entitled The Man Who Owns the News. It benefited... Continue reading at The Guardian
[ The Guardian | 2023-10-02 06:00:06 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian
[ The Guardian | 2023-09-21 21:30:09 UTC ]
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Saga Press will move from Gallery to the flagship division of S&S, beginning with its 2024 titles. The imprint has added a number of staffers, and plans to double the number of titles it publishes per year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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The Pulitzer Prize Board announced on Tuesday that it will be dropping its U.S. citizenship requirement for awards in books, drama and music beginning in 2025. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-12 22:41:31 UTC ]
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The jury for the memoir category had raised concerns that the citizenship requirement was excluding a large part of American culture. Continue reading at The New York Times
[ The New York Times | 2023-09-12 21:31:43 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget
[ Engadget | 2023-08-29 11:15:03 UTC ]
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It's been more than three years since the launch of online retailer Bookshop.org, and the online retailer is eager to remove Amazon’s stranglehold on online sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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