Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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Amazon shares took a hit after President Donald Trump attacked the online store on social media, this time accusing it of not being on a "level playing field" with “fully tax paying retailers” and of ripping off the US postal service. Continue reading at The Bookseller
[ The Bookseller | 2018-04-04 00:00:00 UTC ]
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The nonfiction publisher had revenue top $6 million for the second year in a row and saw a number of frontlist titles sell better than expected. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-04 00:00:00 UTC ]
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There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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The Federal Trade Commission confirmed Monday that it opened an investigation of Facebook and the Senate Judiciary Committee called on the company’s chief executive, Mark Zuckerberg, to testify as scrutiny mounts over the social media giant’s handling of user data. The unfolding crisis at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-27 00:00:00 UTC ]
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[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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A sharp loss for Facebook is helping to pull technology companies lower as stock indexes decline in early trading. Facebook slumped 5.3% early Monday. The company is facing new criticism following reports that a data mining firm employed by the Trump campaign improperly kept data on tens of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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In a case of something like poetic justice, “The Bachelor” came to its explosive and controversial close this season just as Times reporter Amy Kaufman was embarking on a book tour for her recently published “Bachelor Nation: Inside the World of America’s Favorite Guilty Pleasure” (Dutton). Still... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-10 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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A new report from Renaissance Learning suggests the reading comprehension of secondary school pupils is falling below that of primary school children because teenagers are not reading challenging enough books. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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