"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news subjects, whereas Facebook is good for "second-day" analysis stories. Facebook is by far the biggest generator of views, though, accounting for 95 percent of the show's viewership since November. The post Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-12 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-06 00:00:00 UTC ]
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Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
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Printed book sales in the UK fell by more than 15% last week, as the established post-Easter... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World
[ BBC World | 2013-03-16 00:00:00 UTC ]
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Twitter is being used as a "commissioning channel", Random House digital publisher Dan... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Australian publisher APN has posted a profit after tax before exceptional items of A$54m (€42m) for the year ended 2012 in line with expectations. The company said that net debt has been reduced by A$180m while cost initiatives delivered sa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-22 00:00:00 UTC ]
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Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work on the second of his five-part book deal. Per the memo, Huffington noted, "In the next few days, Tim's... Continue reading at AdWeek
[ AdWeek | 2013-02-20 00:00:00 UTC ]
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Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Biz Stone's and Ev Williams's fledgling online publishing platform takes a few more social steps toward maturity. Medium, from the same minds that brought us Twitter, is already a new kind of online publishing platform...and now it's trying out a novel commenting system for published pieces:... Continue reading at Fast Company
[ Fast Company | 2013-02-08 00:00:00 UTC ]
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The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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Puffin Post is to be discontinued in the new year after Penguin brought the brand back in house... Continue reading at The Bookseller
[ The Bookseller | 2012-12-14 00:00:00 UTC ]
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