Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've previously visited specific websites and apps, which advertisers can turn on by affixing tracking software to their products. Additionally, ads can be retargeted to Facebook users on their desktop screens via FBX, the company's ad exchange, which a plethora of demand-side platforms like Turn and AdRoll are plugged into. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
News tagged with: #ad targeting #publisher sites #ad exchange

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Sykes makes history donation to London schools

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[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Media Decoder: Author Found on Penguin's Web Site Signs Book Deal

An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times

[ The New York Times | 2012-01-09 00:00:00 UTC ]
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Ziff Davis Enterprise Debuts Live Digital Event for Tablet, Smartphone and Web Consumption

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[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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History Press makes redundancies, grows digital

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[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Condé Nast Partners with AdMeld in Private Digital Ad Exchange

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[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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World Book Night 2012 to target prisons and hospitals

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[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

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[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Bonnier Corp. Buys Four Hunting Expos from Target Communications

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[ Folio Magazine | 2011-12-07 00:00:00 UTC ]
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Whiting takes double history for L,B

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[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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[ Publishers Weekly | 2011-11-28 00:00:00 UTC ]
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Scholastic targets younger market

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[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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LSSI 'revises UK targets'

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[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Financial Times Web App Gains One Million Registrants

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[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Ad Network Offers Rich Media To Niche Publishers

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[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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'Adweek' Launches Self-Serve Ad Platform

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[ AdWeek | 2011-11-15 00:00:00 UTC ]
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[ PC World | 2011-11-14 00:00:00 UTC ]
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Advertising: Ivory Soap Refreshes Its Ads and Its Look

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[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Adobe Buys Ad-Platform Auditude

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[ AdWeek | 2011-11-02 00:00:00 UTC ]
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