The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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Professor Jean Seaton, the BBCs official historian, has at last agreed a title with it for her volume on the 1974-87 period, due in January. These were years of endless friction with the Thatcher government over reporting of Northern Ireland, the Falklands War and the bombing of Libya, and ended... Continue reading at The Guardian
[ The Guardian | 2014-06-15 00:00:00 UTC ]
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Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
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Nine indie stores so far have teamed up to hold a Chicago Independent Bookstore Day this July. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-13 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Slate correspondent Justin Peters is on leave this year while he writes a book based on his February 2013 Slate profile of the Internet activist Aaron Swartz. He has been sending regular progress reports to friends, family, readers, and others interested in getting an inside look at the... Continue reading at Slate
[ Slate | 2014-06-12 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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After J.J. Smith's appearance on the "Steve Harvey Show," the author's "10-Day Green Smoothie Cleanse," published in February, moved from #42 to #2 on Amazon's bestseller list, pushing Hillary Clinton's memoir down to #3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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The Authors Guild released a statement in response to the Second Circuit's affirmation of Judge Harold Baer's October 2012 decision in the Authors Guild v. HathiTrust. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Two months after California's Bookstore Day on May 3 proved to be an overwhelming success, Chicago indie booksellers are organizing their own bookstore day, scheduled for July 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek
[ AdWeek | 2014-06-10 00:00:00 UTC ]
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Shares in Time Inc., owner of People, Sports Illustrated and Time magazines, were off nearly 1% to $23.30 Monday, its first day of trading as a public company.The company's share price had tumbled about 4% after trading began but regained much of the lost ground during the afternoon.Time Inc. is... Continue reading at Advertising Age
[ Advertising Age | 2014-06-10 00:00:00 UTC ]
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HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Time Inc. shares fell, marring the first day of trading after a spinoff from Time Warner Inc., on concern that the company's singular focus on magazines will hinder growth prospects as demand for... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-09 00:00:00 UTC ]
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Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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This week, we’re reading about the cookbook legacy of Dr. Maya Angelou, Michael Ruhlman’s top egg dishes in New York City, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Long-time adult frontlist book buyer Bill Cusumano, who has been with Nicola’s Books in Ann Arbor, Mich., for the past two decades, is heading South. Later this month he will become a bookseller at Square Books in Oxford, Miss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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SMP inks Antoinette, Coleman in major deal and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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A.J. Baime, author of "The Arsenal of Democracy: FDR, Detroit, and an Epic Quest to Arm an America at War" (Houghton Mifflin Harcourt, 9780547719283), will appear on NPR’s "The Takeaway" on Tuesday, June 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age
[ Advertising Age | 2014-05-31 00:00:00 UTC ]
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This week, new Stephen King, new Herman Koch, and the best literary puzzle of the summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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