Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
News tagged with: #social giant #publishers rely #sponsored posts #poked fun #publishers operate #media companies

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ALA 2014: Librarian by Day, Novelist by Night

Three librarians with novels published in 2014 gathered at ALA Vegas on Saturday afternoon to share their experiences as authors navigating the library world and vice versa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Facebook reveals news feed experiment to control emotions

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[ The Guardian | 2014-06-30 00:00:00 UTC ]
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Sneaky Facebook Study on Users' Emotions Draws Ire

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[ AdWeek | 2014-06-30 00:00:00 UTC ]
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Anger at Facebook's Mood Manipulation Not Likely to Last

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[ Advertising Age | 2014-06-30 00:00:00 UTC ]
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Here Are All the Other Experiments Facebook Plans to Run on You

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[ Slate | 2014-06-30 00:00:00 UTC ]
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Facebook messed with users' emotions--for science!

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[ PC World | 2014-06-29 00:00:00 UTC ]
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Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

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[ The Guardian | 2014-06-29 00:00:00 UTC ]
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Global Publishing Leaders 2014: China South Publishing & Media Group Co., Ltd

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Olma Media Group

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Oculus VR says ZeniMax suit aims to cash in on Facebook acquisition

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[ PC World | 2014-06-26 00:00:00 UTC ]
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Riding The Next Wave of Social Media

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[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Seeking Engagement, Media Firms Toss Readers the Keys

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[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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You’d have to be crazy to start a media company, right?

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[ Digiday | 2014-06-20 00:00:00 UTC ]
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Gulfshore Media Buys Venice Magazine

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[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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'There's only one IPC Media' - it's the magazine publisher's new song

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[ The Guardian | 2014-06-20 00:00:00 UTC ]
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Sanrio Launches Hello Kitty Reading Day

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[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be'

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[ AdWeek | 2014-06-17 00:00:00 UTC ]
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News Corp and Mail Online plagiarism spat goes to Cannes Lions festival | Media Monkey

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[ The Guardian | 2014-06-17 00:00:00 UTC ]
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[ PC World | 2014-06-17 00:00:00 UTC ]
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