Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with: #ad server #actual ads #demand-side platform #buy ads #real-time auctions #company plans

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Facebook has known since 2018 it was being used to incite hate

Facebook knew as early as 2018 that its platform was being used to incite division and violence, a company official told MPs in Ottawa on Thursday. Continue reading at CBC

[ CBC | 2019-06-06 12:45:00 UTC ]
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Facebook shareholder revolt gets bloody: Powerless investors vote overwhelmingly to oust Mark Zuckerberg as chairman

Independent Facebook investors voted overwhelmingly to fire Mark Zuckerberg as chairman and scrap the firm’s share structure. Continue reading at Stuff

[ Stuff | 2019-06-04 21:05:33 UTC ]
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Facebook and Twitter are growing into the mainstream

The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian

[ The Guardian | 2019-06-02 13:00:38 UTC ]
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D.C. case against Facebook over Cambridge Analytica will proceed

Early Friday, a judge sided with Facebook shareholders who demanded the company hand over emails and records related to its handling of the Cambridge Analytica scandal. Later in the day, the company was denied again in court, as Reuters reports that... Continue reading at Engadget

[ Engadget | 2019-06-01 07:32:00 UTC ]
More news stories like this | News stories tagged with: #facebook shareholders #cambridge analytica #early friday #judge sided #records related #reuters reports

Facebook's anti-revenge porn technology doesn't - and won't - notify victims

Social platform's latest tech can detect non-consensual intimate images before they're reported, but victims won't be alerted. Continue reading at Stuff

[ Stuff | 2019-05-31 23:30:00 UTC ]
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Facebook is financing a massive solar farm in Texas

Facebook is investing heavily in a massive solar farm in Texas as it rumbles towards its goal of running entirely on renewable energy by the end of next year. Renewables company Longroad Energy has started building the Prospero Solar project in Andre... Continue reading at Engadget

[ Engadget | 2019-05-31 15:47:00 UTC ]
More news stories like this | News stories tagged with: #investing heavily

Amazon aims to challenge Google after acquiring Sizmek ad server

Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 15:26:13 UTC ]
More news stories like this | News stories tagged with: #aggressive moves #holding companies

If you want to change Facebook, you have to change Zuckerberg

An investor asked Mark Zuckerberg if he would give up some of his power for the good of the company. She didn’t get an answer, but she asked the right question. At Facebook’s annual shareholder meeting, a shareholder stepped up to the microphone and asked Mark Zuckerberg if he’d be willing to... Continue reading at Fast Company

[ Fast Company | 2019-05-31 09:15:54 UTC ]
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Facebook's Mark Zuckerberg 'survives' leadership vote

Some shareholders wanted Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News

[ BBC News | 2019-05-31 08:58:17 UTC ]
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Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week

[ Media Week | 2019-05-31 08:06:09 UTC ]
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Northland Kiwi voice artist for Netflix, Facebook wins big at London awards

The British accent you hear on Netflix or Facebook could well be voiced by an award-winning Kiwi from Northland. Continue reading at Stuff

[ Stuff | 2019-05-31 01:14:56 UTC ]
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BTS Is Unveiling a New Facebook Messenger Sticker Pack for National Best Friend Day

National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line... Continue reading at AdWeek

[ AdWeek | 2019-05-30 17:00:08 UTC ]
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Nancy Pelosi condemns Facebook as 'willing enablers of Russian interference'

House speaker says ‘I can take it’ after site keeps doctored video up, but criticizes their role in spread of false informationHouse speaker Nancy Pelosi has strongly criticised Facebook for failing to tackle misinformation after the social media network refused to take down a video that had... Continue reading at The Guardian

[ The Guardian | 2019-05-30 12:31:29 UTC ]
More news stories like this | News stories tagged with: #doctored video #russian interference #house speaker

Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
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Facebook's Mark Zuckerberg to face leadership vote

Some shareholders want Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News

[ BBC News | 2019-05-29 23:23:57 UTC ]
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Nancy Pelosi Criticizes Facebook for Handling of Altered Videos

Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times

[ The New York Times | 2019-05-29 22:22:21 UTC ]
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Federal departments may have broken law by microtargeting job ads

Several federal government departments — including the Canada Border Services Agency, the Correctional Service of Canada and the RCMP — have restricted who can see their job ads on Facebook by age, which could violate Canadian human rights law. ... Continue reading at CBC

[ CBC | 2019-05-29 08:00:00 UTC ]
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Facebook's Mark Zuckerberg and Sheryl Sandberg summonsed after no-show

Zuckerberg and Sandberg will be required to come before Canada's Parliament should they venture to into the country. Continue reading at Stuff

[ Stuff | 2019-05-29 06:41:19 UTC ]
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Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
More news stories like this | News stories tagged with: #digiday research #publisher content #engaging content