Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired
[ Wired | 2020-10-17 13:00:00 UTC ]
More news stories like this |
With 3,627 events on Frankfurt's digital events calendar for the week, the trade show has kept a big conversation going online. The post Frankfurter Buchmesse Draws 148,000 Users from 183 Countries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-16 18:51:44 UTC ]
More news stories like this | News stories tagged with:
#trade show
#frankfurter buchmesse
Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, has today revealed the members of its UK board. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 09:56:56 UTC ]
More news stories like this | News stories tagged with:
#counter amazon
#online dominance
#bookshop
Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with:
#ad campaign
#amazon publishing
Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post
[ The Washington Post | 2020-10-02 12:00:00 UTC ]
More news stories like this |
Booksellers have generally reacted enthusiastically to news that the US indie-focused retail site Bookshop.org is launching in the UK this November, although some remain cautious. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 19:17:12 UTC ]
More news stories like this | News stories tagged with:
#bookshop
Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, is coming to the UK in time for Christmas after smashing its US sales targets since launching in late January. Continue reading at The Bookseller
[ The Bookseller | 2020-09-11 06:49:17 UTC ]
More news stories like this | News stories tagged with:
#counter amazon
#online dominance
#late january
Picador has snapped up Mother for Dinner by Shalom Auslander, billed as the “funniest novel of the 2020s” and looking at identity, inheritance and cannibalism. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 18:52:42 UTC ]
More news stories like this | News stories tagged with:
#picador
National papers missing from some newsagents after protest over climate crisis coverageFour major national newspapers including the Sun and the Daily Mail were missing from some newsagents’ shelves on Saturday morning after members of Extinction Rebellion blockaded two UK printworks owned by... Continue reading at The Guardian
[ The Guardian | 2020-09-05 05:55:14 UTC ]
More news stories like this | News stories tagged with:
#daily mail
#saturday morning
#rupert murdoch
#friday evening
#ecological emergency
#news corp
Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 14:37:44 UTC ]
More news stories like this |
As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | News stories tagged with:
#terence kawaja
#george floyd
#digital media
Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with:
#ad buyers
#coronavirus pandemic
#continued rise
#digital media
Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nonprofit organization
#assists booksellers
#programs manager
#book industry
Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 21:25:31 UTC ]
More news stories like this | News stories tagged with:
#souvenir press
#independent publisher
With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-03 04:01:29 UTC ]
More news stories like this | News stories tagged with:
#boost revenue
#marie claire
The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big results
[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with:
#penske media
#entertainment executives
#yahoo finance
#on-air reporter
#associate producer
#tina sfondeles
#chicago sun-times
#latest member
#presidential campaign
#haverstock arrives
#private equity
#harvard university
#visiting fellows
#previous editions
#tech reporters
#harpercollins
National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with:
#move appeared
[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with:
#penske media
#entertainment executives
#yahoo finance
#on-air reporter
#associate producer
#tina sfondeles
#chicago sun-times
#latest member
#presidential campaign
#haverstock arrives
#private equity
#harvard university
#visiting fellows
#previous editions
#tech reporters
#harpercollins
Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek
[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this | News stories tagged with:
#phased rollout
#chrome browser
#media owners
#nielsen