Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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From set-up to major pros and cons, this is what you need to know about how to use the Kindle App on PC. Continue reading at Book Riot
[ Book Riot | 2021-06-07 10:39:00 UTC ]
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Simon & Schuster is to publish The Language of Food, a "remarkable" historical novel by Annabel Abbs. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 11:49:18 UTC ]
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The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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The Borough Press has pre-empted The Measure by Nikki Erlick, a "riveting" novel set in a world where people can find out how much time they have left to live. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 05:39:44 UTC ]
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Radish, a mobile reading app offering serialized bingeable genre fiction, has been acquired by Kakao Entertainment in a transaction valued at $440 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Kris Naudus describes how the Libby library app helped restore her sanity during lockdown. Continue reading at Engadget
[ Engadget | 2021-05-03 13:30:53 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Fourth Estate is releasing a “major” new title from Nigel Slater, A Cook's Book, this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-04-29 05:29:10 UTC ]
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Retail website Bookshop.org has revealed its first Indie Champions list, a new monthly chart of its bestselling books, with Kazuo Ishiguro's Klara and the Sun (Faber) hitting number one in March. Continue reading at The Bookseller
[ The Bookseller | 2021-04-01 05:42:02 UTC ]
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The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times
[ The New York Times | 2021-03-16 18:21:40 UTC ]
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The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News
[ BBC News | 2021-03-16 09:56:32 UTC ]
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News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
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In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
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A conservative publisher’s rejected ad for a historical novel led to complaints of cancel culture. Here’s what really happened. Continue reading at The Washington Post
[ The Washington Post | 2021-03-04 13:00:00 UTC ]
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HarperCollins will be moving to a new purpose-built warehouse and office facility in Robroyston, Glasgow, when the lease at its current nearby site expires in 2025, the firm has announced. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 12:45:18 UTC ]
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Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC
[ CBC | 2021-02-25 20:47:52 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Actress and author Emma Kennedy will interview Clare Balding, Mel Giedroyc and Katy Brand for upcoming episodes of her Facebook Live Bookclub. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 17:03:29 UTC ]
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