Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their... Continue reading at AdWeek
[ AdWeek | 2013-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email address
#biggest change
This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
#academic publishers
#data mining
A new Kindle app from Amazon will help blind and partially sighted people to access 1.5m titles... Continue reading at The Bookseller
[ The Bookseller | 2013-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle app
Amazon.com has updated its mobile app store to include support for its Chinese customers, in a sign that the U.S. company could be preparing to sell its Kindle e-readers and tablets in the country.The update effectively launches a new version of Amazon's app store built in the Chinese language.... Continue reading at PC World
[ PC World | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#immediately respond
#official sales
#mark natkin
#chinese consumers
#overseas markets
Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ecommerce site
Bloomsbury and Faber's Drama Online, launched today (1st May) in beta, includes a partnership... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drama online
Wikimedia Commons, which acts as Wikipedia's media repository, has pushed its Android and iOS app out of the beta phase, giving photo collecting for the digital encyclopedia a workflow that isn't chained to a browser. By registering an account online and wielding the software, users can upload... Continue reading at Engadget
[ Engadget | 2013-04-29 00:00:00 UTC ]
More news stories like this |
Not-for-profit publisher Comma Press has produced a free app aimed at helping commuters escape... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
More news stories like this |
Dubai's Rufoof e-bookseller offers 5,000 titles in Arabic and has attracted 100,000 users, 50% from Saudi Arabia, starting with free Islamic titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#saudi arabia
The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek
[ AdWeek | 2013-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google glass
The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
Twitter has often been cited as anathema to long-form journalism, but one of the social giant's co-founders thinks the two concepts can work together. Medium, a content production and delivery platform started by Twitter and Blogger co-founder Ev Williams, has acquired the sci-tech long-form... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long-form journalism
#social giant
The Publishers Association has launched a new area of its website as a resource for those looking... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers association
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business model
#tablet editions
#brenda white
#digital ad
The new Gimbal app, launching Tuesday at the London Book Fair, features translated short stories for commuters that allows you to explore a city through fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-15 00:00:00 UTC ]
More news stories like this |
Line, the popular messaging platform based in Japan, is challenging ebook vendors like Amazon and Rakuten with a new service to download and view manga, or Japanese comic books. The company has launched "Line Manga," a mobile app for Android and iOS phones. Line's initial offering consists of... Continue reading at PC World
[ PC World | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
#consumer groups
#key part
#third-party apps
#growing suite
R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
More news stories like this |
South Africa is making itself known as a home for digital startups. Among the hottest is Snapplify, a digital publishing solutions provider with a growing global profile. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#south africa
#digital startups
Zinio's magazine app for tablets and smartphones has already found its way onto quite a few platforms (even some now-defunct ones), and it looks like it'll soon be heading to yet another -- at least partially. The company announced today that its Windows Phone 8 app will be available in the... Continue reading at Engadget
[ Engadget | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#windows phone
#multiple sources
#make reading
It's kind of a natural for a company that, despite its many other ventures, still makes a lot of its money selling books. Continue reading at AllThingsD
[ AllThingsD | 2013-03-29 00:00:00 UTC ]
More news stories like this |