Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its main ad technology for serving ads outside its own properties. Wenner Media owns Rolling Stone, and Washington Post has become one of the top digital publishers, reaching about 100 million unique visitors in November.Facebook built the ad network for publishers to get another source of ad demand. Meanwhile, advertisers get to extend their campaigns off Facebook and Instagram. It's a highly controlled programmatic advertising platform, and Facebook claims it can target the billion people with the same accuracy it does on its own site. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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As Don Henley told the New York Times, what's at stake is "fairness" and "parity." The Eagles lead singer, who also heads a group called the Recording Artists Coalition, was referring to a revision to copyright law, made in the 1970s, that could drastically affect the ownership of some of the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 09/08/2011 - 13:45 An independent bookshop to be run by an indie publisher will host an interactive website and offer home delivery when it opens in London next month. Belgravia Books, launched by publisher Gallic Books, will first welcome... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 08/08/2011 - 15:39 Amazon.com has launched a social networking site for Kindle users to discuss and share notes on ebooks. The site, called kindle.amazon.com, allows users to set up profile pages, make notes on the ebooks they read and share... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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The Association for Retail Environments [ARE] is reinventing and growing its bimonthly magazine, Retail Environments, to have a broader industry wide circulation and coverage of membership-centric topics. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-05 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did wellTime Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 14:31 Sales of print books in the academic, specialist and higher education publishing market have slumped in the first half of the year, with one publisher seeing a decline of 22% in print sales. But academic publishers pointed to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 06/07/2011 - 08:01 Waterstones childrens range buyer Claudia Mody is to join The Book People as a buyer for Red House it's children's consumer-facing book club. Mody will start on 1st August at The Book People. Seni Glaister, chief executive... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 04/07/2011 - 08:31 University lecturers posting course notes online are "harming" academic booksellers, and the posts can also deter students from reading around the subject, the chairman of the Booksellers Association's Academic, Professional... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 28/06/2011 - 09:15 E-reader ownership in the US has doubled over the past six months, the first time ownership of e-readers has reached double digits among US adults. According to a report carried out by the Pew Internet Project, the share of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
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