Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its main ad technology for serving ads outside its own properties. Wenner Media owns Rolling Stone, and Washington Post has become one of the top digital publishers, reaching about 100 million unique visitors in November.Facebook built the ad network for publishers to get another source of ad demand. Meanwhile, advertisers get to extend their campaigns off Facebook and Instagram. It's a highly controlled programmatic advertising platform, and Facebook claims it can target the billion people with the same accuracy it does on its own site. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
News tagged with:
#audience network
#rolling stone
#wenner media
#billion people
#serving ads
Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription models
#negative impact
#including time
As it continues its transition from a traditional publisher to a provider of knowledge and knowledge-enabled services, John Wiley said it recorded a $15 million restructuring charge in the second quarter of fiscal 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publisher
#john wiley
As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#human touch
#including aol
#global marketing
The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD
[ AllThingsD | 2013-12-06 00:00:00 UTC ]
More news stories like this |
If you're ready to tear yourself away from a screen for awhile, Kevin Kelly's Cool Tools is your must-read book and DIY muse. It's also the perfect gift for the geek in your life.With the advent of the Internet, the Whole Earth Catalog's curation of all the weird and wonderful things necessary... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#perfect gift
#wonderful things
#interesting things
Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday
[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news stories
#mobile users
#news feeds
Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#traffic boost
#great news
#past month
Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror... Continue reading at The Guardian
[ The Guardian | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search engines
At an event last week, an expert panel argued that lesbians on TV and in newspapers are shown as heavily sexualised, wacky, or asexual. When will it change?Actor, comedian and journalist Liz Carr is disabled and in her 40s and says: "I never see anyone on TV that I can really relate to in terms... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#personal life
The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
#commission published
#general mills
Hearst Magazines Digital Media has appointed Tom Kirwan to the new role of vice president, national sales and key accounts. Kirwan was previously vice president of digital sales for Time Inc. Branded Solutions. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
#digital sales
Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile photo-
#video-sharing network
#broad audience
#michael kors
Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent months
#large range
#wide variety
FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post yahoo
#targeted based
#area dominated
The chaos brimming at the heart of Robert Stone's finest works surfaces in his latest book set on a New England campus.Robert Stone has long been a big-picture novelist. "Dog Soldiers," which won a 1975 National Book Award, involves a "journalist of sorts" who tries to smuggle three kilos of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#northern california
#pulling back
#offer stories
#decade ago
IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wall street
#fifty shades
#makes sense
News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#first-quarter revenue
#print advertising
#revenue fell
#year earlier
#data compiled
#news division
#subscription sales
News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data compiled
#news division
#dow jones
#earnings report
#50% stake
The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv programs
#web sites
#public health