Facebook's Subscription Plan Gives Publishers Hope at Last

Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the social network will let publishers set up paywalls on the content they publish using Instant Articles, which let Facebook users read without actually visiting publishers' sites. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
News tagged with: #publishers hope #media partners #campbell brown #news partnerships #industry event

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After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
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Plan S will make 2021-22 tough years for publishers, predicts Inchcoombe

The years from 2021 to 2022 will be tough for academic publishers as they struggle to adapt to the requirements of Plan S, a FutureBook panel on Open Access heard yesterday Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 00:03:26 UTC ]
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Bluemoose launches subscription model for its women-only publishing year

Bluemoose Books is launching a subscription model for the first time, to accompany its year of only publishing female writers over 45 in 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 08:25:36 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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PRH publishes gender pay gap nine months early and unveils plans for parental leave

Penguin Random House has revealed its gender pay gap figures nine months early with a largely unchanged balance sheet but with a new initiative which sees all new parents at the company given the opportunity to take 12 months off from next year. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 23:00:06 UTC ]
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Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad  was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
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Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
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Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-08 00:00:00 UTC ]
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Fyre Festival founder plans to self-publish a memoir called ‘Promythus: The God of Fyre’

The man who founded the famously ill-fated Fyre Festival plans to tell his story in a self-published memoir. Billy McFarland, who is serving a six-year sentence in federal prison, is writing a book with the unconventionally spelled title "Promythus: The God of Fyre.” McFarland is writing the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-06 17:50:00 UTC ]
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Wired’s Facebook boom, and why we need new labor laws for kidfluencers: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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How Swiss news publisher NZZ uses newsletters to increase paid subscriptions

The 200-year-old German-language publisher has 21 email newsletters, around half of which weekly and half daily. The post How Swiss news publisher NZZ uses newsletters to increase paid subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-09 00:00:00 UTC ]
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Facebook might pay for 'high-quality news,' NYMag vs. WaPo, Cameron Dallas explained: Publisher's Brief

If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age

[ Advertising Age | 2019-04-02 00:00:00 UTC ]
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