Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

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Johnston Press in talks to sell off Irish newspapers

Johnston Press is trying to dispose of its Irish newspapers. According to the Sunday Times in Ireland, the company "is in advanced talks" to sell its 12 Irish titles to the British advertising executive Malcolm Denmark.The indebted publisher paid about £115m in 2005 to acquire the stable of... Continue reading at The Guardian

[ The Guardian | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previously sold #ashley highfield #derry journal #ballymena times


Publishers offer online advent calendars

Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at The Bookseller

[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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ALA 2014 Preview: Let’s Talk It Out

The conference theme of the 2014 ALA Midwinter Meeting, set for January 24–28 in Philadelphia, is “the conversation starts here.” It is a perfectly appropriate theme. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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Paizo’s Magical Realm of RPG Publishing

Founded in 2002, Paizo Publishing specializes in publishing tabletop role-playing games, or RPGs, in particular its flagship Pathfinder Role Playing Game, as well as magazines, books and a wide range of gaming accessories all designed for the fantasy game-playing marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range


Data Proves We Pay For Things On Mobile, But We're Still Nervous Of Security

Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company

[ Fast Company | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #key facts


Trinity Mirror data journalism project to be called Ampp3d

Site follows success of publisher's Buzzfeed-style social content site UsvsTh3m, which attracted some 3 million users in OctoberTrinity Mirror's new socially shareable data journalism project, a follow-up to UsvsTh3m, is to be called Ampp3d.Trinity Mirror has launched a Facebook page for the... Continue reading at The Guardian

[ The Guardian | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror #news agenda


A Humorous New Vocabulary for Book Publishing

At the New York Times' Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Improv Everywhere's Harry Potter takes Penn Station commuters by surprise (+ video)

The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Publishers get together for Movember fundraiser

Staff from Simon & Schuster, Pan Macmillan and Red Lemon Press are calling on employees from... Continue reading at The Bookseller

[ The Bookseller | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #pan macmillan


From Crowdfunding to Author Advances: German Self-Publishing Experimentation

The self-publishing ecosystem in Germany is expanding into more dramatic experimentation, from crowdsourcing to offering author advances. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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Hacked Off warns local paper publishers not to join new regulator

A battle for the hearts, minds and pockets of small and medium-sized newspaper publishers is being fought over the new system of press regulation.The large publishing companies who created the Independent Press Standards Organisation (Ipso) are urging smaller publishers to sign up to their... Continue reading at The Guardian

[ The Guardian | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #news uk #daily mail #press regulationhacked


Self-published title shortlisted for business book prize

A self-published title has been included in the shortlist for the CMI Management Book of the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Pan Mac to publish Helen Lederer novel

Pan Macmillan has acquired the debut novel of comedienne Helen Lederer, titled Losing it.... Continue reading at The Bookseller

[ The Bookseller | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan


CNN Nabs Bloomberg Video Exec

CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek

[ AdWeek | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #managing editor #good stuff #track record #recent memory


Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee


Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek

[ AdWeek | 2013-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dinner table #paid ads #google search


Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book (+video)

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice


'Where the Wild Things Are' celebrates its 50th anniversary (+video)

Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wild things #maurice sendak #tops polls


Will US Publishers Risk Dealing with a Russian Ebook Service?

Bookmate, a Russian ebook subscription service, wants to attract English language publishers to its platform to cater to developing markets. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing markets


VIDEO: Concretopia: Rebuilding Britain

The BBC's Nick Higham meets John Grindrod, the author of Concretopia, a new book charting the rebuilding of post-war Britain Continue reading at BBC News

[ BBC News | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charting