Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger... Continue reading at Advertising Age

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marie claire


Secret widens its anonymous network to include your Facebook friends too

When Secret first launched earlier this year, the only subscribers who could see your anonymous missives on the app were folks who were somehow connected to your phone's address book -- they were either your friends, friends of friends or friends of... Continue reading at Engadget

[ Engadget | 2014-07-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #launched earlier #facebook friends


Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites

Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news feeds #media content


Thai magazine editor arrested over his Facebook comments

A Thai magazine editor has been arrested for posting comments critical of the military on his Facebook page, reports Human Rights Watch (HRW).Thanapol Eawsakul, the editor of Fah Diew Khan (Same Sky) magazine, was detained on Saturday (5 July) and is expected to remain police custody for another... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sky magazine #facebook comments


Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spending half #print version #dozen books


Recommended Reading: Colombia's high-tech World Cup training and testing Facebook

Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. Colombia's High-Tech... Continue reading at Engadget

[ Engadget | 2014-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long-form writing #recommended reading


Facebook buys video ad platform LiveRail

Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$500 million #$400 million #price tag


How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #timely fashion #ad technology #real-time auctions #video inventory #video ads


Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publishers #video publishers #audience data #intended audience #video inventory #growing concerns


Yellow Jersey to publish 'revealing' Van Gaal book

Yellow Jersey Press has signed a book about the new Manchester United manager Louis van Gaal by... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #yellow jersey


How to Stop Facebook From Making Us Pawns in Its Corporate Agenda

Facebook’s most recently published study is not unique. This is a call to action. We should work together to demand that companies promise not to make us involuntary accomplices in corporate activities that compromise other people’s autonomy and trust. Continue reading at Wired

[ Wired | 2014-07-01 00:00:00 UTC ]
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Sneaky Facebook Study on Users' Emotions Draws Ire

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some social media users upset today. A controversial research study published by the Proceedings of the National Academy of... Continue reading at AdWeek

[ AdWeek | 2014-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rest assured #news feeds


Anger at Facebook's Mood Manipulation Not Likely to Last

A Facebook researcher apologized after conducting an experiment that temporarily influenced what almost 700,000 readers saw on their news feeds, reviving some customers' concerns about privacy issues.The number of positive and negative comments that users saw on their feeds of articles and... Continue reading at Advertising Age

[ Advertising Age | 2014-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #national academy #news feeds


Here Are All the Other Experiments Facebook Plans to Run on You

Facebook and two outside social scientists recently published a scientific paper in which they revealed that they had manipulated users’ news feeds to tweak their emotions. Since then, there has been a growing debate over the ethics and practice of Facebook experimenting on its users, as... Continue reading at Slate

[ Slate | 2014-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #press release #katy waldman #news feeds


Facebook messed with users' emotions--for science!

Facebook has gotten plenty of flack for its privacy practices, but here’s a new way to distrust the social media service: It may be playing with your emotions. As reported by The A.V. Club, in January 2012, Facebook adjusted its newsfeed algorithm for several hundred thousand users to see how... Continue reading at PC World

[ PC World | 2014-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #body language #nonverbal cues #national academy #emotional state


Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian

[ The Guardian | 2014-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sports illustrated #scott havens #digital chief


Oculus VR says ZeniMax suit aims to cash in on Facebook acquisition

Oculus VR has accused game publisher ZeniMax Media of attempting to cash in on Facebook’s pending acquisition of the wearable virtual reality technology company.In a court filing challenging ZeniMax’s ownership claims in its virtual reality technology, Oculus also cited mail from a former... Continue reading at PC World

[ PC World | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #crude prototype #non-disclosure agreement #dallas division #northern district #district court #pending acquisition


Infographic: Overcoming Skips and Other Best Practices for Online Video

 Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video content #ad spending #online video


Phone hacking 'truth' revealed in Nick Davies book

Chatto & Windus is to “shortly” publish a book about Rupert Murdoch and phone... Continue reading at The Bookseller

[ The Bookseller | 2014-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rupert murdoch #chatto windus #phone hacking