Facebook’s growing video power has publishers embracing the sound of silence

The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still get the complete story. Similarly, because both platforms present video as part of a feed, publishers have to work harder to get user's attention. The post Facebook’s growing video power has publishers embracing the sound of silence appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-09 00:00:00 UTC ]
News tagged with: #post facebook #forcing publishers #creating video #work harder

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After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
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Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

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[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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A Publishing Factory Grows in Brooklyn

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[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Publishing employment grows by 3.9%

Employment in publishing grew by 3.9% in 2018, giving it the third highest growth in all UK creative industry sectors, new statistics show. Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 15:25:54 UTC ]
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Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
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US publisher revenues grow 6.7% in first quarter

In the first financial quarter of 2019 revenues from US publishers increased 6.7% to $2.5bn (£2bn), with growth in all categories apart from e-books and physical audio, according to the Association of American Publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 14:53:07 UTC ]
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Facebook and Twitter are growing into the mainstream

The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian

[ The Guardian | 2019-06-02 13:00:38 UTC ]
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Nancy Pelosi Criticizes Facebook for Handling of Altered Videos

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[ The New York Times | 2019-05-29 22:22:21 UTC ]
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Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week

[ Media Week | 2019-05-29 13:15:44 UTC ]
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Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

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[ Digiday | 2019-05-28 04:01:59 UTC ]
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The Guardian view on Facebook: power without responsibility | Editorial

Social media cannot ensure they only publish truths. But what about deliberate falsehoods designed to damage?Are social media companies responsible for the lies their users tell? Both the obvious answers, “yes” and “no”, are clearly wrong. Complete responsibility is a bad idea, and impossible in... Continue reading at The Guardian

[ The Guardian | 2019-05-27 17:25:07 UTC ]
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Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
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