Facebook’s growing video power has publishers embracing the sound of silence

The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still get the complete story. Similarly, because both platforms present video as part of a feed, publishers have to work harder to get user's attention. The post Facebook’s growing video power has publishers embracing the sound of silence appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-09 00:00:00 UTC ]
News tagged with: #post facebook #forcing publishers #creating video #work harder

Other Publishing stories related to: 'Facebook’s growing video power has publishers embracing the sound of silence'


James Murdoch Leaves News Corp. Publishing Unit

More fallout from PhoneGate: News Corp. executive James Murdoch has "relinquished his position" as executive chairman head of News International, the conglomerate's British newspaper unit. News Corp., which also owns this Web site, says News International chief executive Tom Mockridge will stay... Continue reading at AllThingsD

[ AllThingsD | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing unit #news international #web site #james murdoch


Jackie Collins enters digital self-publishing

Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jackie collins #ebook version


Hannah Westland new Serpent's Tail publisher

Serpent's Tail has appointed Hannah Westland, previously an agent at Rogers, Coleridge &... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tail publisher #hannah westland


Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate director #web traffic #sit back


GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #publishing platforms #content management #advertising technology


Penguin sales top £1bn as ebook revenues grow 106%

Penguin has reported sales of £1.04bn in 2011, growing 1% on an underlying basis, though... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported sales


Specialist publishers pile into e-first titles

Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specialist publishers #digital strategies


UBM Electronics’ Datasheets.com Grows Traffic by 360 Percent

UBM Electronics’ parts database Datasheets.com has increased its monthly page views by 360 percent since launching in July 2011—from 36,464 to 167,651—largely through a redesign focused on optimizing search functionality. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this |


Little, Brown to publish J K Rowling's first adult novel

Little, Brown is publish J K Rowling’s first novel for adults worldwide in the English... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
More news stories like this |


UK publishers' "concern" over Amazon ebook removals

UK publishers have expressed concern Amazon’s use of “power” to remove the e-... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers


Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select clients #smaller publishers


Academic publishing facing "unprecedented challenges"

Academic bookselling is experiencing “unprecedented challenges” with the rise of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unprecedented challenges #academic bookselling


iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #company dedicated #advertising solutions #today announced


Rankin tells Orion: 'Authors need publishers'

Author Ian Rankin stressed that authors "really need publishers", especially "as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this |


Are Teens Embracing E-books?

A recent PubTrak survey from R.R. Bowker indicated that teens remain reluctant when it comes to ebooks. Accustomed to social media, they find that electronic stories have “too many restrictions,” according to the report. But many industry players—agents, booksellers, publishers, and authors—are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #ya fiction


Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #self-published writers


The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled garden #british newspaper


Sweeney new Windmill publishing director

Cornerstone has promoted Stephanie Sweeney to Windmill publishing director, effective immediately... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately


Lupton hails self-published authors, wins Nielsen Gold

Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
More news stories like this |


Inkling Introduces Cloud-based Publishing Tool

Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World

[ PC World | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks author