Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-09-18 00:00:00 UTC ]
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Publishers that aren’t paid to make shows for Watch find they can still take advantage of the real estate by posting existing shows there, but at a risk. The post Publishers are treating Facebook Watch like YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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Publishers give Facebook credit for listening to them, but those that are looking for tangible, meaningful benefits say the initiative hasn’t delivered. The post One year in, Facebook Journalism Project gets mixed reviews from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-06 00:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Cheddar, Newsy, The Young Turks and other media outlets want to bundle up with online TV services from Sling, Hulu and YouTube. The post ‘The future of cable’: Looking beyond Facebook, publishers eye streaming TV bundles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-05 00:00:00 UTC ]
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Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-03 00:00:00 UTC ]
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Some Facebook observers think the platform could remove publisher content from its news feed to improve the user experience and drive more revenue. The post 2018 could be the year Facebook banishes news from its feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-02 00:00:00 UTC ]
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A canceled book deal, Amazon buy buttons, and sexual harassment were among the big news stories this past year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-29 00:00:00 UTC ]
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Ian Bartlett says the ruling that Uber is a transport company not a digital service could also change the way we view other digital giants; and Derek Wyatt suggests a post-Brexit Britain could create a Global Digital Foundation to address these issuesUber is officially a transport company and... Continue reading at The Guardian
[ The Guardian | 2017-12-22 00:00:00 UTC ]
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Facebook is increasingly seeking to buy publishers' shows outright for its Watch video tab, which would limit the money publishers could make from the platform. The post Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-20 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian
[ The Guardian | 2017-12-12 00:00:00 UTC ]
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With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company
[ Fast Company | 2017-12-08 00:00:00 UTC ]
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Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company
[ Fast Company | 2017-11-27 00:00:00 UTC ]
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Facebook's Video Insights for Pages is welcoming a new feature Wednesday: Highlighted Shares. The social network said in a Facebook Media blog post that Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Highlighted Shares will list... Continue reading at AdWeek
[ AdWeek | 2017-11-16 00:00:00 UTC ]
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“[Twisted London] is to make us a serious brand in the food space by delivering real-life experiences to people.” The post Facebook food publisher Twisted is getting into food delivery appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-06 00:00:00 UTC ]
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No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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As many as 126 million Americans may have seen divisive Russian-generated ads and posts on Facebook over the last two years, apparently part of a wide-ranging effort by Moscow to influence the 2016 presidential election, the social media company told Congress on Tuesday. “Many of the ads and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-01 00:00:00 UTC ]
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Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]
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