UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It won't be perfect to startwe'll learn and evolve over timebut we think the good far outweighs the bad."~ ~ ~Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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You can add a few more entries to the long list of comic book movies due in the next few years, as Sony Pictures has revealed its plans for the Spider-Man franchise. As suggested in emails leaked during the recent hacking scandal, the studio has work... Continue reading at Engadget
[ Engadget | 2015-02-10 00:00:00 UTC ]
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#long list
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News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
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Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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#quality content
#brand-safe environments
The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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Matthew Goodwin and Robert Ford’s Revolt on the Right: Explaining Support for the Radical Right in Britain (Routledge) has won the top honour at the Paddy Power Political Book Awards. Academics Goodwin and Ford won the Political Book of the Year honour at the award ceremony in London last night... Continue reading at The Bookseller
[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Over the weekend a court in Turkey told Facebook to block several pages that had been deemed to insult the Prophet Mohammad. A court order was delivered to the social network with the threat that if Facebook failed to comply, the site would be completely blocked in Turkey. Turkey's banging of... Continue reading at Betanews
[ Betanews | 2015-01-26 00:00:00 UTC ]
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Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
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Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Social network will ensure fewer people see posts reported as false by users, but it’s sticking to its policy of being a platform, not a publisherNo, Bill Gates isn’t giving away $5,000 if you share his Facebook photo. No, the Talking Angela app isn’t a front for online paedophiles. And no, an... Continue reading at The Guardian
[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Two words: talent grab.You may not recognize the Toronto-based design firm Teehan+Lax, but you probably know some of the hit products it's behind, like the social publishing platform Medium and the reading app Readability. Now, the firm is closing, as Facebook—in a play for total publishing... Continue reading at Fast Company
[ Fast Company | 2015-01-20 00:00:00 UTC ]
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Mark Zuckerberg’s second book for his Facebook book club is The Better Angels of Our Nature by Steven Pinker (Penguin). The book is currently showing as not in stock on Amazon.co.uk until January 21st, and on Amazon.com until January 24th. The book is showing as available on the Waterstones’... Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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After Alex Malarkey recanted his story about visiting heaven during a coma, the publisher plans to take "the book and all ancillary products out of print." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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NEW YORK, NY -- 14th January 2015: Justo Hidalgo, founder and chief development officer of Madrid-based 24symbols digital subscription reading service, has announced today during Digital Book World Conference + Expo that the company is in a partnership with Facebook for its Internet.org programme. Continue reading at The Bookseller
[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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For the first time, Facebook's Internet.org app has bundled free ebooks with its services, starting in Colombia with 24symbols. The post In Colombia, Facebook Partners with 24symbols for Free Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-15 00:00:00 UTC ]
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Says his condemnation of Paris attack was to support freedom of expression but sees ‘tricky calculus’ in countries where that’s restrictedFacebook’s chief executive, Mark Zuckerberg, has defended his decision to condemn the recent terrorist attack on Charlie Hebdo magazine on free speech... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
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