Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like Facebook and Twitter, hoping to drive traffic to their own sites with the bold headlines.Facebook said Monday that it would “weed out” such posts after gathering feedback from users who prefer headlines that give them more information up front.The goal is to provide a better canvas for things people actually want to see. “Over time, stories with ‘click-bait’ headlines can drown out content from friends and Pages that people really care about,” the company said.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2014-08-26 00:00:00 UTC ]
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The deputy publisher of William Morrow will leave HarperCollins for Princeton Architectural Press, where she will serve as publisher, effective November 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-23 04:00:00 UTC ]
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News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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[caption id="attachment_120384" align="alignright" width="150"] LIz Vaccariello[/caption] On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. "These promotions and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-17 21:22:45 UTC ]
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Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek
[ AdWeek | 2019-10-17 15:45:27 UTC ]
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Park Pictures has signed director Jaci Judelson for U.S. commercial and worldwide representation. Judelson's Gatorade “Sisters in Sweat” spot starring Serena Williams won a Cannes Lion, two Clios and a One Show award in 2018. She has also directed spots and branded films for the likes of... Continue reading at Advertising Age
[ Advertising Age | 2019-10-16 14:14:29 UTC ]
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In a coup for Bloomsbury, Paul Baggaley is to leave Pan Macmillan after 11 years as Picador publisher to take up the post of Bloomsbury editor-in-chief for adult consumer publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 10:00:10 UTC ]
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Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
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Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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Crime writer Michelle Davies is moving from Pan Macmillan to Orion Fiction in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 07:46:25 UTC ]
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[caption id="attachment_162587" align="alignright" width="150"] Zach Seward[/caption] On Monday, Quartz announced multiple transitions in leadership, including co-founder Zach Seward's promotion from chief product officer and executive editor to CEO. Former co-CEO and publisher Jay Lauf will... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-10 18:28:48 UTC ]
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Egmont UK is moving from its Shepherd Bush offices to a brand-new home in central London. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 04:55:17 UTC ]
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Granta Books has acquired a "moving and tender memoir", provisionally titled Let Us Speak of Okinawa, by Elizabeth Miki Brina. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 04:10:05 UTC ]
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HarperFiction has snapped up Dog Rose Dirt, the first thriller from award-winning fantasy novelist Jen Williams. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 00:12:15 UTC ]
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[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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Louis Theroux's Gotta Get Theroux This (Macmillan) has toppled David Cameron's For the Record (William Collins) at the top of the Amazon Charts Most Sold: Non-Fiction chart, with the documentary maker's memoir notching up more listeners on Audible than readers on Kindle. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 07:19:21 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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#viral videos
#rival snapchat
#ways rose
#featuring images
#recently begun