Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook users... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
News tagged with: #facebook moves #facebook users #propublica published

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Librarians Launch National Campaign to Oppose Macmillan’s Library E-book Embargo

“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #clear message #macmillan #e-book

You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen

TV and radio plans revealed for Billy Connolly's first ever book publicity campaign

Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 13:05:19 UTC ]
More news stories like this | News stories tagged with: #billy connolly #wee stories

Hackers targeted Curtis Brown for months in bid to get hold of The Testaments manuscript

Margaret Atwood’s literary agent Karolina Sutton of Curtis Brown has revealed how the agency was besieged by a “carefully orchestrated” campaign by cyber criminals attempting to obtain The Testaments manuscript which “carried on daily for months”. Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 04:22:04 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #curtis brown #literary agent

TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | News stories tagged with: #rolling stone #consumer technology #daily newsletter #climate crisis #public health #marie claire #associate publisher

Roffey launches PR campaign Crowdfunder for next novel

Author Monique Roffey has launched a Crowdfunder campaign to help finance the PR campaign for her next novel. Continue reading at The Bookseller

[ The Bookseller | 2019-09-05 05:28:08 UTC ]
More news stories like this | News stories tagged with: #pr campaign

Facebook is getting very, very good at faking your face

But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company

[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this | News stories tagged with: #digital world #invested heavily #science fiction

FutureBook's Audio Originals—Terms and Conditions

The full terms and conditions for FutureBook's Audio Originals writing competition. Continue reading at The Bookseller

[ The Bookseller | 2019-09-02 01:30:35 UTC ]
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Silicon Valley is a popular target for writers. How does Daniel Handler’s ‘Bottle Grove’ hold up?

The latest novel from the man behind Lemony Snicket is a satire that’s missing some key ingredients. Continue reading at The Washington Post

[ The Washington Post | 2019-08-30 13:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley #daniel handler #lemony snicket

Meredith Corp. Makes Digital-Side Promotions | People on the Move

Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
More news stories like this | News stories tagged with: #senior fellow #work alongside #special projects #associate editor #justice department #assistant editor #digital content

Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #sexual harassment #perfect storm #news channels #—bloomberg news #nielsen

Essex library campaigners prepare for action as 1,600 back petition to stop volunteer service

Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 05:47:04 UTC ]
More news stories like this | News stories tagged with: #library campaigners

Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with: #renewed interest #digital publishing

The Atlantic Names New Global Marketing Head | People on the Move

[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
More news stories like this | News stories tagged with: #newly created #staff writer #pr manager #investigative journalist #national security #civil liberties #health care #bonnier #pulitzer prize

Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | News stories tagged with: #75th anniversary #npd group #executive vp #previously cmo #jessica wohl #digital media

Rare Jane Austen letter saved as public campaign raises £10k

Jane Austen’s House Museum has saved a section of a letter by Jane Austen after “an outpouring of generosity from the public” saw £10,000 raised in six weeks. Continue reading at The Bookseller

[ The Bookseller | 2019-08-21 07:48:21 UTC ]
More news stories like this | News stories tagged with: #jane austen

Essex library campaigners urge community groups to withdraw help

Essex library campaigners are warning community groups could face an “unsustainable burden” of nearly £50,000 a year if they choose to run a local library service - and are calling on more to withdraw their offers to run local libraries. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 21:57:18 UTC ]
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Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign

In looking for 'solutions and people who make a positive difference,' Frankfurt this year is assembling speakers on challenge and change. The post Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-16 10:43:08 UTC ]
More news stories like this | News stories tagged with: #campaign appeared #frankfurter buchmesse

Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move

Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
More news stories like this | News stories tagged with: #current role #drucker mann #global cmo #access intelligence #bonnier #hearst