Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
News tagged with:
#app-install ads
#small number
#created equal
#campaigns running
#in-app purchases
Written By: Caroline Horn Publication Date: Wed, 31/08/2011 - 08:05 Penguin is aiming to bring traditional family storytelling into the digital arena with a new picture book reader app, Me Books, which enables parents and carers to personalise stories by selecting parts they want to record... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipod touch
Business-to-business higher education and international trade publisher ThinkGlobal is partnering with online s Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-26 00:00:00 UTC ]
More news stories like this |
Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital readers
#digital editions
#highly engaged
Publication Date: Wed, 24/08/2011 - 08:25 BBC Books is to launch a publishing programme around Bafta-winning TV series "Sherlock", which was inspired by the adventures of Arthur Conan Doyle's Victorian detective Sherlock Holmes. The titles will each feature the show's branding and introductions... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bbc books
#publishing programme
#mark gatiss
Written By: Graeme Neill Publication Date: Fri, 19/08/2011 - 14:01 Canongate is repackaging some of its most "distinctive, original and relevant books" as The Canons, with 12 titles launching during the Edinburgh Book Festival and another 12 to follow in 2012. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
More news stories like this |
Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data providers
#announced partnerships
Written By: Lisa Campbell Publication Date: Fri, 19/08/2011 - 08:50 High street stalwart Argos is planning to launch ebooks on its website in a bid to grow its recently launched book offer. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#launch ebooks
Written By: Charlotte Williams Publication Date: Tue, 16/08/2011 - 08:50 J K Rowling's Pottermore site launched yesterday as a beta version for members of the press and the one million fans who registered for early access. The ebook and audiobook store on the site is among the sections not yet... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#beta version
#early access
Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 09:08 The British Library has launched its E-book Treasures series for the iPad, with ancient manuscripts now available for download on the Apple iBookstore. The first manuscripts to be available are Leonardo da Vinci's Codex... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british library
#apple ibookstore
Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle store
#kindle books
Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile space
Steve Jobs was wrong. People love to read on the iPad. Lets hope newspaper publishers dont ruin it for everyone. Continue reading at PC World
[ PC World | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steve jobs
#people love
In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study released
#e-reader platform
January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#mixed results
#conde nast
In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
#publishers selling
#app store
Written By: Lisa Campbell Publication Date: Mon, 08/08/2011 - 15:39 Amazon.com has launched a social networking site for Kindle users to discuss and share notes on ebooks. The site, called kindle.amazon.com, allows users to set up profile pages, make notes on the ebooks they read and share... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle users
#profile pages
#make notes
Written By: Charlotte Williams Publication Date: Fri, 05/08/2011 - 10:59 Pan Macmillan has acquired a book described as a cross between Marley and Me and Tuesdays with Morrie, called A Dog's Purpose by W Bruce Cameron, already a bestseller in the US. Fiction publisher Jeremy Trevathan bought... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bruce cameron
#excluding australia
#chris scheina
Written By: Benedicte Page Publication Date: Fri, 05/08/2011 - 12:43 The Women's Institute has launched an e-petition in support of public libraries. The petition calls for the value of libraries to be recognised at both local and national levels and asks the government "to honour both its... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#petition calls
#library service
The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 08:50 Clare Conville, director of Conville & Walsh, has set up a literary and music festival in East Anglia with rare book dealer and close friend Simon Finch. The Voewood Literary Festival, billed as "The Literary Garden... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conville walsh
#music festival
#east anglia