Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 19/10/2011 - 14:51 Kobo has launched a tablet rival to the Kindle Fire, which it is launching in the US and Canada priced at $199. The surprise device is called the Kobo Vox eReader, and ships on 28th October, two weeks ahead of Amazon's Kindle... Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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#weeks ahead
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Written By: Charlotte Williams Publication Date: Tue, 18/10/2011 - 15:19 Digital publisher Open Road is launching a new imprint, Iconic E-books, with Erica Jong's Fear of Flying and Alice Walker's The Color Purple to be among its first titles. The Iconic E-Books titles will be those that have... Continue reading at The Bookseller
[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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#erica jong
#alice walker
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Publishing and educational tools company Pearson on Thursday launched the beta version of OpenClass, a free, cloud-based learning management system (LMS) that is integrated with Google Apps for Education, and will be available in the Google Apps Marketplace. Earlier today, techie Ryan Tyler... Continue reading at Betanews
[ Betanews | 2011-10-14 00:00:00 UTC ]
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The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 13/10/2011 - 09:25 W H Smith has partnered with Kobo to launch the first wifi touch-screen e-reader in the UK later this month. The chain bookseller announced the partnership today (13th October) at the same time as its financial results for the... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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#newsstand app
Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 12:33 The Booksellers Association/Publishers Associations Environmental Action Group (EAG) has launched Book-carbon, a tool for publishers and printers to measure the carbon footprint of a books production. The online web... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 12/10/2011 - 13:30 Authonomy, HarperCollins' writing community for unpublished authors, is launching a new imprint with plans to publish 12 titles per year as digital editions. The imprint will be headed by Scott Pack, who runs Authonomy and is... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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Specialist magazine publisher Future is launching a new monthly print and digital magazine, N-Photo, next month. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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#digital magazine
After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:20 Bloomsbury is to launch cricketing imprint Wisden in India, signing a long-term licensing deal with sports and entertainment management firm FidelisWorld. Rights will also be extended to Pakistan, Bangladesh, Sri Lanka,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:20 Gardners will launch its consumer marketing campaign for Hive next Wednesday (October 12th) with an online competition with crime fiction author Mark Billingham. The campaign is called "Have the Last Word", with Billingham... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 06/10/2011 - 14:17 Google eBooks has launched its e-bookstore in the UK. The store can be found at Google.co.uk/ebooks with frontlist titles including The Fear Index by Robert Harris priced at £9.06 and Kill Alex Cross by James Patterson priced... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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#including hachette
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Written By: Anya Sieg Publication Date: Thu, 06/10/2011 - 17:26 German booksellers Weltbild and Hugendubel have launched their own ebook reader, a week before the Kindle goes onsale in Germany. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 06/10/2011 - 08:50 The launch of World Book Night 2012 has been delayed, and is being moved from Frankfurt next week to Waterstone's Piccadilly on 24th October. The announcement of the 25 titles chosen by WBN's editorial selection ... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 03/10/2011 - 15:15 Bloomsbury is to launch an ebook distribution facility Bloomsbury Connect, which will offer ebook conversion and distribution into the four English-language markets. The new initiative will provide competition to Faber Factory,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:01 US independent publisher Perseus Books Group has launched a distribution and marketing service for authors wanting to self-publish their own ebooks, offering a 70% royalty rate to the author. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 17:05 Harry Potter fans will have to wait until the first half of 2012 for the series' ebooks as the opening of the Pottermore shop postponed from its planned October launch. In a posting on the site's blog, it said: "As our... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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#pottermore shop