Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four different versions of posts--changing elements including headline,... Continue reading at 'AdWeek'

[ AdWeek | 2018-08-31 00:00:00 UTC ]
News tagged with: #test group #facebook confirmed #organic posts #publishing partners #including buzzfeed #digiday reported

Other Publishing stories related to: 'Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts'


Scholastic UK to publish YA exploration of modern-day antisemitism

Scholastic UK is publishing Keren David’s “highly topical, thrilling and thought-provoking” YA book exploring modern-day antisemitism in the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 12:22:42 UTC ]
More news stories like this | News stories tagged with: #scholastic uk #highly topical #ya book #scholastic


We blog, we tweet, we post to Facebook: Let’s instead savor the art of the essay

Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post

[ The Washington Post | 2019-12-19 19:00:00 UTC ]
More news stories like this | News stories tagged with: #emmanuel carrre


After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #news publisher


After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #major role #referral traffic #news publisher


WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with: #profits fell #anthony crupi #silicon valley #final season #parting gift #hearst


Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with: #extensively covered #dark side #measure audiences #wide range #driving forces #machine learning #hearst


FutureBook Live to explore publishing freedom and free speech

Issues around publishing freedom and free speech are to be debated at FutureBook Live, with a panel of industry insiders, including publishers, agents and authors to discuss how today's political climate and the rise of social media has changed what is permissible and possible to publish today.   Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 22:49:03 UTC ]
More news stories like this | News stories tagged with: #futurebook live #free speech #publishing freedom #industry insiders #including publishers #political climate


Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with: #news corp


Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with: #public figures #digital publishers


Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
More news stories like this | News stories tagged with: #philip rucker #bloomsbury


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp


Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
More news stories like this | News stories tagged with: #news publishers #increasingly recognizing #news publishing


Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad  was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
More news stories like this | News stories tagged with: #ad sales #antitrust action #book app


Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
More news stories like this | News stories tagged with: #digiday research #publisher content #engaging content


Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
More news stories like this | News stories tagged with: #post germany #amazon appeared #fight google #axel springer #joined forces


Men Outnumber Women by Far in News Photos Posted to Facebook

If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:45:42 UTC ]
More news stories like this | News stories tagged with: #news organizations


Why some experts say it's time for Twitter and Facebook to ban anti-vaccination posts

As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC

[ CBC | 2019-05-22 08:00:00 UTC ]
More news stories like this | News stories tagged with: #free speech


Gallimard to publish graphic novel version of The Witches

Roald Dahl’s classic children’s novel The Witches is being turned into a graphic novel after Gallimard in France struck a deal with the Roald Dahl Story Company. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish graphic #roald dahl #classic children