Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 21, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-24 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Founded in 2012, Chile's Edicola publishes new Chilean and Italian authors in Spanish, Italian, and English in both print and ebook formats. The post Edicola: Bringing New Chilean and Italian Authors to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-23 00:00:00 UTC ]
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Martin Clarke is a busy man. He serves as both editor-in-chief and publisher of DailyMail.com, while splitting his time between London and New York, with regular trips to Sydney thrown in. Last week marked a significant milestone in the celebr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-22 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 14, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-19 00:00:00 UTC ]
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On Monday, December 15, Apple appeared before the U.S. Court of Appeals for the Second Circuit to argue that the 2013 verdict holding it liable for fixing ebook prices should be reversed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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During an appeals court hearing on the Department of Justice's price-fixing case against Apple, some judges argued against the DOJ, asserting that Apple was simply challenging 'predatory' pricing from rival Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-17 00:00:00 UTC ]
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The US judges hearing Apple's appeal against its price-fixing conviction have asked questions about the role of Amazon in the ebook market, giving hope for the appeal, it has been reported. Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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At Apple's appeal hearing Monday in its ebook price-fixing case, Second Circuit Judge Dennis Jacobs aggressively questioned DoJ attorney Malcolm Stewart, and repeatedly referred to Amazon as a "monopolist." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-14 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 7, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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On Monday, December 15, Apple will finally get their crack at overturning their 2013 ebook price-fixing judgment, with oral arguments scheduled before the Second Circuit Circuit Court of Appeals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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Books by John Green and Michael Lewis were the most-downloaded paid titles in the iBooks store this year. James Patterson topped the free download list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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Apple’s iBooks store in the UK has released its "Best of 2014" list showing that titles with film tie-ins led to the highest sales on the platform among paid-for titles. In fiction, The Fault in Our Stars by John Green (Penguin) sold the most units on the UK iBooks platform in 2014, followed by... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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'Harry Potter' fans came together at a castle in Poland to act out the world of J.K. Rowling's books. More events are planned for April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
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