Facebook hones a new pitch to jettisoned LiveRail customers

Facebook is offering new video ad services for some publishers that were formerly clients of LiveRail, the programmatic platform it shut down last month. Facebook is offering some LiveRail refugees, premium publishers, a special partnership program where they could tap its rich data and use it to sell highly targeted ads. “Facebook is looking to come up with ad technology that allows premium publishers to monetize inventory themselves using data and targeting, and it will provide learnings and back-end success metrics,” a customer said. The post Facebook hones a new pitch to jettisoned LiveRail customers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-21 00:00:00 UTC ]
News tagged with: #premium publishers #programmatic platform #ad technology

Other Publishing stories related to: 'Facebook hones a new pitch to jettisoned LiveRail customers'


Four out of five people expect Facebook to have another data privacy issue this year

People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews

[ Betanews | 2019-05-15 14:28:45 UTC ]
More news stories like this | News stories tagged with: #large organizations #recent scandals


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Facebook says it needs more regulation, not a breakup

Facebook wasn't content offering a brief statement rejecting co-founder Chris Hughes' call to break up the social network. Global Affairs and Communications VP Nick Clegg has published an opinion piece in the New York Times criticizing Hughes' argum... Continue reading at Engadget

[ Engadget | 2019-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global affairs #opinion piece


Breaking Up Facebook Isn’t Enough

The Facebook co-founder Chris Hughes calls the company’s influence staggering and dangerous. But his solutions are incomplete and unsatisfying. Continue reading at The Atlantic

[ The Atlantic | 2019-05-09 20:14:19 UTC ]
More news stories like this | News stories tagged with: #facebook isn


How I Tried to Defy the Facebook Algorithm

The social network is predictable and dreary. My quest to make it random and fun. Continue reading at The Atlantic

[ The Atlantic | 2019-05-09 17:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook algorithm


Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #grow abroad


What Facebook Could Have Been

A shareable online diary was an obvious idea in the early 2000s. What if a college student’s version hadn’t won out? Continue reading at The Atlantic

[ The Atlantic | 2019-05-07 14:00:26 UTC ]
More news stories like this | News stories tagged with: #early 2000s #college student


Facebook bans Alex Jones and other controversial figures for hate speech

In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
More news stories like this | News stories tagged with: #controversial figures #hate speech #latest sign #amplify voices #citing violations


Facebook bans Alex Jones and other controversial figures for hate speech

In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
More news stories like this | News stories tagged with: #controversial figures #hate speech #latest sign #amplify voices #citing violations


How Facebook is designing for an incoming avalanche of dead users

A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company

[ Fast Company | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative estimate #study finds #study published


Target's first NewFronts pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included creatives #leland maschmeyer #brian collins #paola antonelli #senior curator #founding director #shankar vedantam #radio show #todd waterbury #joy buolamwini


Target's first NewFront pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included creatives #leland maschmeyer #brian collins #paola antonelli #senior curator #founding director #shankar vedantam #radio show #todd waterbury #joy buolamwini


Instagram and Facebook Ban Far-Right Extremists

Alex Jones, Infowars, Milo Yiannopoulos, Paul Joseph Watson, Laura Loomer, Paul Nehlen, and Louis Farrakhan have all been removed from the platforms. Continue reading at The Atlantic

[ The Atlantic | 2019-05-02 18:01:07 UTC ]
More news stories like this | News stories tagged with: #alex jones #milo yiannopoulos #louis farrakhan


Magazines Find Breakthrough Efficiencies in the Pitching Process

Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers produce #digital world #ve stabilized #growing exponentially #unique solutions #smaller staff #threecase studies #online form


Facebook leans harder into Groups as it redesigns main app

Facebook Inc. unveiled a redesign Tuesday that focuses on the Groups feature of its namesake social network, doubling down on a successful but controversial part of the big blue app. It’s another sign that Facebook is moving toward more private, intimate communication. The changes, announced... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 22:05:00 UTC ]
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Facebook anticipates federal privacy fine of up to $5 billion, sets aside $3 billion for payment

Facebook said it expects a fine of up to $5 billion from the Federal Trade Commission, which is investigating whether the social network violated its users' privacy. The company set aside $3 billion in its quarterly earnings reportWednesday as a contingency against the possible penalty but... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-25 02:15:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #$3 billion #company set


Wired’s Facebook boom, and why we need new labor laws for kidfluencers: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online version #nancy pelosi #jared kushner #food network


Facebook says settling FTC investigation could cost up to $5 billion

Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #privacy practices


Facebook says settling FTC investigation could cost up to $5 billion

Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #privacy practices