Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies.  Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos.  This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-17 00:00:00 UTC ]
News tagged with: #national geographic #nbc news #increase revenues #live videos

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Nicola Sturgeon’s ‘deeply personal and revealing’ autobiography to be published in 2025

Pan Macmillan will publish the former first minister’s as-yet-untitled memoirNicola Sturgeon’s “deeply personal and revealing” memoir will be published in 2025 by Pan Macmillan, after nine publishers bid for it at auction.After her resignation as Scotland’s first minister in February, Sturgeon... Continue reading at The Guardian

[ The Guardian | 2023-08-09 10:49:24 UTC ]
More news stories like this | News stories tagged with: #revealing memoir #nicola sturgeon #deeply personal #memoir #pan macmillan


Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #flat sales #bestseller list #book market #print book


Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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PW Sets AI Webinar for September 27

Artificial Intelligence: Revolution and Opportunity in Trade Publishing, a half-day online program, will run the afternoon of September 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #trade publishing


Booker prize reveals ‘original and thrilling’ 2023 longlist

Previously nominated authors Sebastian Barry, Tan Twan Eng and Paul Murray join 13-strong field including four debuts• Irish writers, debuts – and groundbreaking sci-fi: the Booker longlist in depthA longlist of 13 “original and thrilling” books offering “startling portraits of the current” are... Continue reading at The Guardian

[ The Guardian | 2023-08-01 08:00:00 UTC ]
More news stories like this | News stories tagged with: #booker longlist #longlist features #debut novelists #paul murray #novelists


Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tarot cards


Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | News stories tagged with: #post spain #annual report #book market


Twitter’s rebrand to X could worsen its legal and financial problems

Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service... Continue reading at Engadget

[ Engadget | 2023-07-25 23:39:14 UTC ]
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AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
More news stories like this | News stories tagged with: #book market


Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #reach readers #children’s book


Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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7 Novels That Reveal Librarians Behind the Shelves

It isn’t unusual for libraries to feature prominently in novels; novelists, after all, are merely adult versions of the little people who fell in love with books at public libraries. But what of librarians? The keepers of the books, the ones who know you prefer romance, science fiction, or... Continue reading at Electric Literature

[ Electric Literature | 2023-07-20 11:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #science fiction #electric literature #libraries


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned


Britney Spears’ Memoir Release Date and Cover Reveal

The release date and cover of pop icon Britney Spears' memoir have been released. Here's what you should know. Continue reading at Book Riot

[ Book Riot | 2023-07-11 16:42:00 UTC ]
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Exclusive Cover Reveal of Jennifer Croft’s “The Extinction of Irena Rey”

Electric Literature is pleased to reveal the cover for Jennifer Croft’s The Extinction of Irena Rey, which will be published by Bloomsbury Publishing on March 5th 2024. Preorder the book here. From the Booker International Prize-winning translator and Guggenheim fiction fellow, a propulsive,... Continue reading at Electric Literature

[ Electric Literature | 2023-07-07 11:00:00 UTC ]
More news stories like this | News stories tagged with: #jennifer croft #electric literature #bloomsbury publishing #preorderthe book #bloomsbury


Germany’s 2022 Market Report: Turnover Down 1.9 Percent

The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
More news stories like this | News stories tagged with: #post germany #german book


Henry VIII’s notes in prayer book written by his sixth wife reveal musings on faith, sin and his deteriorating health – new discovery

Henry had always been a theatrically pious king and in his last years he turned to religion with melancholy intensity. Continue reading at The Conversation

[ The Conversation | 2023-07-04 12:22:50 UTC ]
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Tom Rachman's debut novel was a joyful triumph. In his fourth, cynicism seeps in

Tom Rachman's 'The Imposters,' about an aging novelist spinning alternate histories, bears faint echoes of his acclaimed debut, 'The Imperfectionists.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-26 13:00:23 UTC ]
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Netflix’s ‘3 Body Problem’ first look confirms January 2024 premiere

Netflix just dropped the first reveal trailer for the forthcoming 3 Body Problem science fiction series at its Tudum fan event, along with a premiere month of January. This is a short delay for the anticipated series, as it was originally supposed to air this year.If the name of the show sounds... Continue reading at Engadget

[ Engadget | 2023-06-17 21:39:27 UTC ]
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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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