Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at 'Media Week'

[ Media Week | 2019-05-29 15:49:28 UTC ]

Other news stories related to: "Facebook expands playable ads and transparency for brands"


Canada's Valsoft Acquires Edelweiss, Expanding Role in Publishing

Montreal-based software company Valsoft Corporation has acquired Above the Treeline, Inc., developer of Edelweiss, the digital workflow platform for booksellers and publishers. The move follows Valsoft's majority stake purchase in publishing software Klopotek in August 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-21 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #expanding role


DC Expands Its Compact Comics Line

DC will expand its DC Compact Comics line, which republishes “bestselling, new-reader-friendly titles” from the comics giant's backlist in a full-color, 5.5” x 8.5” trim size priced at $9.99, next year, adding 15 more titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #comics giant


Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #closed doors #media briefing


Hachette Expands Basic Books Group

The division of Hachette Book Group will add two new imprints to its portfolio following the promotion of Lara Heimert to president and publisher: Basic Venture, a new business and economics imprint, and Basic Liberty, a new conservative imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-07 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette book #conservative imprint #basic liberty


How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
More news stories like this | All news stories tagged with: #news publisher #social platforms #content distribution


Penguin Random House Expands Its Christian Publishing Program

The Penguin Random House Christian Publishing Group, a new standalone entity, will expand and build upon on the publisher’s existing evangelical Christian publishing programs under the leadership of Campbell Wharton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #penguin random house


Top 5 TV-Themed Brand Activations at New York Comic Con 2024

It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek

[ AdWeek | 2024-10-18 16:49:58 UTC ]
More news stories like this | All news stories tagged with: #comic con #san diego #javits center


Spotify Expands Audiobooks to France and the Benelux Countries

Spotify has expanded its audiobook service to four new non-English speaking markets: France, Netherlands, Belgium, and Luxembourg. The localized catalog includes 15,000 titles in French and 15,000 in Dutch and Flemish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook service


Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
More news stories like this | All news stories tagged with: #newspaper publisher #tv channels


Penguin Young Readers Expands 'Bluey' After License Renewal

Penguin has renewed its master publishing deal with BBC Studios for the hit preschool animated series Bluey. Bluey books have sold more than 20 million copies in 22 languages worldwide, including 8.5 million in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing deal #bbc studios


The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
More news stories like this | All news stories tagged with: #digital content #increase awareness #increased focus #early days


Freedom to Read Advocates Look to Expand Efforts Beyond the Courtroom

As a key lawsuit in Llano County is set to be heard by the full Fifth Circuit Court of Appeals, freedom-to-read advocates consider their next moves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #circuit court #llano county #read advocates


Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | All news stories tagged with: #publishers including #live updates #taking place #open web #ad exchanges


Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


New York Comic Con Launches 'Retailer Day,' Expands to Five Days

The pop culture mega-event is extending its traditional four-day run to five in 2024 with "Retailer Day," a new day of professional programming to be held on Wednesday, October 16, exclusively for industry professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #comic con #industry professionals #professional programming #retailer day


Expanding Digital Reading in Brazil: Calling All Telcos

As Brazil's book market has struggled, partnerships with telecommunication companies has expanded access to ebooks and audiobooks. The post Expanding Digital Reading in Brazil: Calling All Telcos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-08-08 22:02:27 UTC ]
More news stories like this | All news stories tagged with: #book market #ebooks


Dallas-based RobotLAB expands to Houston, plans hotel-cleaning robots

A business out of science fiction — a robotics repair workshop — is now in Houston, aiming to provide automated workers to local businesses. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-08-02 19:28:12 UTC ]
More news stories like this | All news stories tagged with: #science fiction #local businesses


Nicole Richie’s Reformed Party Princess Stars in New Estée Lauder Ad

Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek

[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #creative director


Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | All news stories tagged with: #publishers including #publishers make #great place #makes sense #run ads #ad formats #$250 million #$5 million


HarperAlley Expands into Adult Graphic Novels, Manga, and Manhwa

The graphic novel imprint at HarperCollins, which launched in 2020 with a focus on the children's market, will expand into the adult graphic novel, manga, and manhwa spaces. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel