In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a news feed leads to a page that pulls all of the publisher's videos together in a stream, as well as other related clips. To help publishers make money off those clips, an ad appears between every few videos, similar to a commercial. Similar to YouTube's business model, creators receive 55 percent of money sold from the ads while Facebook gets 45 percent. All video ads are sold by Facebook. The program is geared specifically for iPhone viewers, since a majority of Facebook's traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section. During a small test on Thursday and Friday, ads for Under Armour, Procter & Gamble, Taco Bell, Jet Blue, Target and KFC were playing alongside publishers' clips. Back in July, Patrick Starzan, vp of marketing and distribution for Funny or Die, talked to Adweek about the program and how the ad portion will help it monetize the three to six videos the comic site posts to Facebook each day. "We want to showcase our content and get as... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-03 00:00:00 UTC ]
News tagged with:
#taco bell
#jet blue
#platform level
#makes sense
#super bowl
"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently published
#original sin
#banner ads
Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
'This is about as close as one can get to the Ministry of Truth and its doublespeak: turning the facts inside out to get a piece of propaganda across,' Bill Hamilton, executor of the Orwell estate, said. Amazon recently wrote a letter criticizing publisher Hachette, with which it is engaged in a... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facts inside
#bill hamilton
#orwell estate
#ebook prices
#orwell quote
#paperback books
Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to restructure the company with the funds. "Today we think the time is perfect to grow our... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announced plans
#global reach
#top ranks
#executive chairman
In a statement about its dispute with publisher Hachette, Amazon cited '1984' author George Orwell – while failing to understand the author's words, critics charged. Meanwhile, Amazon appears to be entering into a dispute with Disney. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher hachette
#amazon cited
#critics charged
#amazon appears
A successful experiment to make one status-update widely seen—and the social publishing site still won in the end. Continue reading at The Atlantic
[ The Atlantic | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful experiment
Amazon has made new additions to its publishing teams in the company's New York and London offices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing teams
#london offices
Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stronger case
#latest iteration
The book, 'The Ice Dragon,' appears to be set in the 'Game of Thrones' fictional universe. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author george
#ice dragon
#fictional universe
Two New England indies are experiencing change. Bank Square Books in Mystic, Ct., is adding a second location, while Connecticut's Monte Cristo Bookshop is being converted into a nonprofit co-op. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this |
Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored articles
'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
The LA Times reports that literary scholar M.H. Abrams was awarded the National Humanities Medal last Monday by President Obama. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#norton anthology
#president obama
James Patterson has lent his support to the Books Are My Bag campaign, with a new bag for... Continue reading at The Bookseller
[ The Bookseller | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james patterson
#bag campaign
Growing up as a computer nerd, I remember thinking that I would learn how to program, so I could develop my own video games. I think this is a dream that many nerds share. I remember that my dad bought me a huge book on programming and after about 5 pages, I gave up and began reading comic books... Continue reading at Betanews
[ Betanews | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#remember thinking
#computer nerd
#video games
#huge book
#video game
New recommendations to help “foster and sustain innovation” between the publishing... Continue reading at The Bookseller
[ The Bookseller | 2014-07-31 00:00:00 UTC ]
More news stories like this |
In the new era of digital media, everyone’s a publisher — celebrities, nobodies, spy agencies, house plants and, especially, brands. Building “the plumbing” for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investigative journalism
A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News
[ BBC News | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teenage author
#publishing success
#publishing deal
Macmillan announced today that it will make its full collection of frontlist ebook titles available to libraries via its public library e-lending pilot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full collection
'The Wake,' by Paul Kingsnorth was reportedly published by the website Unbound, which funds the publishing of books through donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paul kingsnorth