Facebook encourages visits to physical retailers through customizable ads to local inventory

The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
News tagged with: #physical retailers #digital advertising #facebook introduces

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Tablet Adoption Lowers Reading of Physical Books, Newspapers, Survey Shows

More than half of tablet adopters are reading books and other media on their tablet screens instead of relying on paper. Continue reading at PC World

[ PC World | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical books #survey shows #reading books #tablet screens


Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech


More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned


The Other E-book Retailers

The ebook store market may be dominated by Amazon, Barnes & Noble, and Apple, but a few independent online ebookstores, patterned after bricks-and-mortar retailers, have carved out a lucrative niche. Some were emboldened as far back as 2003, when Barnes & Noble.com initially exited the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #bricks-and-mortar retailers #million euros


Sainsbury's buys ebook retailer

Sainsbury's enters the digital books marketplace by buying HMV's stake in Anobii, an online retailer of ebooks, for just £1. Continue reading at BBC News

[ BBC News | 2012-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer


New Retailer Zola Premieres, Softly, at BEA

A “battle philosophy” is what agent-turned-entrepreneur Joe Regal said drove him to launch Zola Books, the new ebook retailer he, along with a handful of authors and tech industry veterans, recently unveiled. Regal is the first to admit that he never saw himself running a startup, much less... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook retailer #online bookseller


Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #print version #existing content #personal philosophy


Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad


Four retailers up for BSBAs

Waterstones and W H Smith have been shortlisted for the retailer of the year category at this... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year category


Cannon Street store for LS Travel Retail

LS Travel Retail UK & Ireland has opened a new UK shop at London's Cannon Street Station... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Retailers do battle over new J K Rowling prices

Major retailers are already discounting J K Rowling's forthcoming The Casual Vacancy by 50%... Continue reading at The Bookseller

[ The Bookseller | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major retailers #casual vacancy


Local Media Association and California Newspaper Publishers Association Form Strategic Partnership

Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces


"Some improvement" for books as March sunshine warms retail

The British Retail Consortium's (BRC) sales monitor for March has revealed "some... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies


Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth


Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business


Barnes & Noble establishes German base: Will the Nook visit Europe?

While Americans have more than one way to consume those e-ink verses, those in the old country are largely stuck with Amazon's still-expanding Kindle family or e-reader hardware lacking the clout of a publisher. But Europeans may get the chance to pick up a Nook in the future, following news... Continue reading at Engadget

[ Engadget | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #digital company #app developers #european presence #originally appeared


Oxford study to explore future of retail

An 18-month study into the future of retail in the age of digital technologies has been launched... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital technologies


How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company

[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #digital purchases #augmented reality


Publishers call on retailers for paperback promotions

Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers call