Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
News tagged with:
#tech world
#email address
A watershed legal case in the 1960s is the backbone of Zoë Playdon‘s investigation into how trans rights have regressed over the past 50 years. Continue reading at The Bookseller
[ The Bookseller | 2021-08-15 00:56:59 UTC ]
More news stories like this | News stories tagged with:
#trans rights
Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post
[ The Washington Post | 2021-08-10 15:56:12 UTC ]
More news stories like this | News stories tagged with:
#physical books
The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#good housekeeping
#product testing
#hearst
News and Events The first-place winning design in the 2021 Neustadt Lit Fest poster design project by Sydney Sleeper University of Oklahoma students Sydney Sleeper, Andie Trillo and Jamie McCarley have been awarded first, second and third place,... Continue reading at World Literature Today
[ World Literature Today | 2021-07-21 14:32:49 UTC ]
More news stories like this | News stories tagged with:
#featured writers
#lit fest
#young readers
#visual communication
#daniel simon
#provide feedback
#graphic designer
#neustadt prizes
#visit neustadtprize
#best-selling author
Aisling Fowler was watching her husband play a video game when inspiration for the heroine of her début novel first came to her. “He’s very keen to stress that he’s not a gamer,” she laughs, talking to me over video call from Sydney, where said husband is currently working. The female main... Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 04:40:40 UTC ]
More news stories like this | News stories tagged with:
#good place
#video game
#début
#video call
#fully formed
Let's take a look at four recent hardcovers that got dramatic paperback makeovers. Which one wore it better? Continue reading at Book Riot
[ Book Riot | 2021-06-25 10:37:00 UTC ]
More news stories like this |
If you find yourself longing for a happy ending, here are some of the most uplifting reads of the year so far. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#happy ending
As it is award season, I wanted to write a piece about celebrating your wins and being proud of yourself – but every time I sat down to do so I ended up deleting what I had written and staring at a blank page. Imposter syndrome can strike at any point, and it’s effects can be crippling.... Continue reading at The Bookseller
[ The Bookseller | 2021-05-22 11:56:04 UTC ]
More news stories like this | News stories tagged with:
#good job
#blank page
#imposter syndrome
The new novel by Jean Hanff Korelitz, the author behind “The Undoing,” is a sharp and twisty tale of literary paranoia. Continue reading at The Washington Post
[ The Washington Post | 2021-05-16 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#twisty tale
Ten Speed Press and the Hasso Plattner Institute of Design at Stanford University, better known as the “d.school," are collaborating on a 12-book series focusing on creativity and design. The first title will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten speed
#book series
#stanford university
Welcome to our highlights from the mailbag of books published in May. We're a little late to the party here, so we'll keep things brief. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 19:39:36 UTC ]
More news stories like this |
First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#good start
#sales momentum
This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-05-05 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst titles
#post hearst
#hearst
A contributing editor for British Vogue, Paris Lees made her name as the UKs first high-profile transgender woman to break into the mainstream when she was named top of the Pink List of the most influential LGBT people in Britain, and became the first “out” transgender woman to appear on BBC... Continue reading at The Bookseller
[ The Bookseller | 2021-05-01 02:56:30 UTC ]
More news stories like this | News stories tagged with:
#contributing editor
#british vogue
#transgender woman
#memoir
Hachette Book Group sales increased 9.1% in the quarter ended March 31, 2021, over last year's comparable quarter. Sales at all of Lagardère Publishing increased 11.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#comparable quarter
#lagardère
To mark the publication of Friend of the Devil, the latest graphic novel in their Reckless series, PW/ sat down to chat with Brubaker and Phillips about the new book, their long-time partnership, and a whole lot more. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ed brubaker
#latest graphic
#graphic novel
Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 07:18:36 UTC ]
More news stories like this | News stories tagged with:
#black people
#publishing industry
An early 2021 Easter, combined with declining sales last spring as the pandemic heated up, resulted in a huge gain in unit sales of print books for the week ended March 28, 2021, over the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#good week
#book sales
#declining sales
#huge gain
#print books
Onto March, and with any luck, you'll soon be able to find some of the covers in our monthly round-up on the shelves of your local bookshop before too long. A fine treat it will be too, as there are plenty of lively illustrated children's jackets here, as well as a handful of lovely treatments... Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 12:50:29 UTC ]
More news stories like this | News stories tagged with:
#local bookshop
#neil gower
#bookshop
Harper Design is to release The Collected Works of Jim Morrison, a 600-page anthology of his writings, nearly half of which have never been published before. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 19:28:03 UTC ]
More news stories like this | News stories tagged with:
#jim morrison
#anthology