Eyetracking And The Neuroscience Of Good Web Design

Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'

[ Fast Company | 2013-10-18 00:00:00 UTC ]
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Good… news? The HarperCollins Union has approved a new deal!

After almost hitting the 100-day mark on the picket line, HarperCollins Union members (UAW 2110) have agreed to a tentative deal with management. According to this tweet, yesterday, employees expect to return to work on February 21. Big News!!! We have voted to ratfiy the contract and will be... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-17 16:54:37 UTC ]
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How romance novels changed book design

With their expressive type and bawdy illustrations, romance novels turned book covers into potent advertisements. The paperback pulp romance—birthed in the 1930s, but arguably at its height during the murky cultural soup of postwar America—exists at a unique intersection of smut and chastity.... Continue reading at Fast Company

[ Fast Company | 2023-02-14 09:31:34 UTC ]
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Artists accuse Adobe of tracking their design process to power its AI

A curious setting in Adobe Photoshop’s privacy preferences has the artistic community on edge this week. A recent viral moment highlights just how nervous the artist community is about artificial intelligence (AI). It started earlier this week, when French comic book author Claire Wendling... Continue reading at Fast Company

[ Fast Company | 2023-01-06 09:45:00 UTC ]
More news stories like this | News stories tagged with: #adobe photoshop #started earlier #comic book


Lucia Bernard, Book Interior Designer at Penguin, Dies at 29

Bernard, a senior designer in the Penguin Black interior design department who worked on books by Lauren Groff, Ruth Ozeki, Ocean Vuong, and others died on November 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lauren groff #ruth ozeki #ocean vuong


'Hellboy: Web of Wyrd' is a stylish brawler that takes its cues from the comic

One of the least expected announcements at The Game Award creator Mike Mignola and Dark Horse helped pen the story, and the cel-shaded look is more than a little reminiscent of what you saw on paper. b of Wyrd, a roguelite (read: purposefully brutal and repetitive) brawler that revolves around... Continue reading at Engadget

[ Engadget | 2022-12-09 01:42:13 UTC ]
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How a Good Book Became the ‘Richest’ of Holiday Gifts

As Christmas came to be celebrated in the home, choosing the right volume was a way to show intimate understanding of the person opening the package. Continue reading at The New York Times

[ The New York Times | 2022-12-02 15:52:40 UTC ]
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Hands on with Microsoft Designer, an AI art masterpiece

The upcoming Microsoft Designer is a visual art design tool that you simply must try for yourself. It’s simply one of the best consumer apps Microsoft has ever made, following in the footsteps of Clipchamp. Why use Designer? Two reasons: AI art and templates. In Designer, you can combine... Continue reading at PC World

[ PC World | 2022-11-30 21:59:02 UTC ]
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Oh good, TikTok is breaking into bookselling.

We all know books have the power to move us to tears, and that those tears have the power to move books. Last year, with the sudden rise on popularity of certain titles, the publishing industry realized that BookTok might have the ability to shape the market. One reader cries on camera about... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-18 18:44:22 UTC ]
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Why media investors are saying publishing company VC funding slowdown is a good thing

The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday

[ Digiday | 2022-11-10 05:01:00 UTC ]
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Cover reveal: See the cover for Luis Alberto Urrea’s Good Night, Irene.

Literary Hub is pleased to reveal the cover for Luis Alberto Urrea’s Good Night, Irene, the latest novel from the bestselling novelist and Pulitzer Prize and NBCC finalist, which will be published by Little, Brown, this spring. Here’s how the publisher describes the novel: In 1943, Irene... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-21 13:30:51 UTC ]
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Movie Alert: 'The School for Good and Evil'

Something evil this way comes to Netflix this month: 'The School for Good and Evil,' based on the 2013 novel of the same name by Soman Chainani, which launched a bestselling book series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-20 04:00:00 UTC ]
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Eurovision 2023: 1969 joint-winner Lulu says 'you have to be a good loser'

The former Eurovision winner had backed Glasgow, which lost to Liverpool in its bid to host the 2023 song contest. Continue reading at BBC News

[ BBC News | 2022-10-08 07:32:25 UTC ]
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‘Good Asian,’ ‘Squire,’ Win Harveys; Gaiman Inducted in Harvey Hall of Fame

'The Good Asian' by Pornsak Pichetshote and Alexandrew Tefenkgi and 'Squire' by Nadia Shammas and Sara Alfageeh won Harvey Awards; and Sandman creator Neil Gaiman was inducted into the Harvey Awards Hall of Fame, during an awards ceremony held at Friday night during New York Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-08 04:00:00 UTC ]
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A Summary and Analysis of Flannery O’Connor’s ‘A Good Man Is Hard to Find’

‘A Good Man Is Hard to Find’ is one of the best-known short stories by Flannery O’Connor (1925-64), who produced a string of powerful stories during her short life. First published in the collection A Good Man Is Hard to Find in 1955, the story is about an American family […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-09-26 14:00:41 UTC ]
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What Makes a Good Book Club Question?

What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot

[ Book Riot | 2022-09-09 10:37:00 UTC ]
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How Neuroscience Can Build a Better Workplace: Spotlight on Friederike Fabritius

In The Brain-Friendly Workplace, Fabritius details how neuroleadership can help companies retain top talent, improve the workplace, and help create better work-life balance for all employees. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
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Good news for books: The Washington Post’s book section is back!

Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
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The ‘good criminals’ who help treat opioid addicts

"Dopesick" author Beth Macy profiles the volunteers and outreach workers who bring hope, not judgment, to drug users. Continue reading at The Washington Post

[ The Washington Post | 2022-08-26 10:00:20 UTC ]
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Fun, Feel-Good, & Empowering Middle Grade and YA Science Fiction and Fantasy

These middle grade and young adult science fiction and fantasy books are empowering and fun, and will provide the best light-hearted escape, like The Lost Ryū by Emi Watanabe Cohen. Continue reading at Book Riot

[ Book Riot | 2022-07-20 10:33:00 UTC ]
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When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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