Eyetracking And The Neuroscience Of Good Web Design

Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'

[ Fast Company | 2013-10-18 00:00:00 UTC ]
News tagged with: #tech world #email address

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How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
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October is for Horror Fans! Here are 8 Scarily Good New Releases

Horror fans, this is the month where we all grow into our full power, and October is choc full of great new horror book releases, including Out There Screaming: An Anthology of New Black Horror edited by Jordan Peele. Continue reading at Book Riot

[ Book Riot | 2023-10-06 10:31:00 UTC ]
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Inside the women-led printmaking collective that influenced generations of designers

In the 1950s, a group of women known as the Folly Cove Designers made prints that still capture the imagination today. A simple Yankee swap in 1938 between neighbors in the quaint neighborhood of Folly Cove, in Gloucester, Massachusetts—design lessons in exchange for music instruction—became... Continue reading at Fast Company

[ Fast Company | 2023-08-29 04:00:00 UTC ]
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How to Design a Cover for the Emotional Center of a Novel

When I began working on the design for the cover of Kyle Dillon Hertz’s debut novel The Lookback Window, I had two goals in mind: I wanted the book to be taken seriously, and I wanted to get it into the hands of readers who might not otherwise find it. Right from the beginning of […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-15 09:40:29 UTC ]
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Share This Link 9 Times or Never Read a Good Book Again!

Share that link right now or ruin your reading life! Do it, do it now! Or, a brief history of chain letters. Continue reading at Book Riot

[ Book Riot | 2023-08-07 10:36:00 UTC ]
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Octavia Butler Avenue Designated in Lake Forest Park, Wash.

City officials in Lake Forest Park, Wash., dedicated a section of 37th Avenue NE to science fiction and fantasy author Octavia E. Butler on July 29. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-30 04:00:00 UTC ]
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Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper

Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today

[ World Literature Today | 2023-07-24 20:01:34 UTC ]
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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Anatomy of a Book Cover: The Process of Book Cover Design

How does book cover design work? Find here an introduction to the process, both in self- and traditional publishing. Continue reading at Book Riot

[ Book Riot | 2023-07-10 10:30:00 UTC ]
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The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Get a call or a critique from a high-powered agent AND do good in the world.

Sound too good to be true? Well I have news for you, dear aspiring writer, you can get yourself a phone call or a manuscript critique from a fancy literary agent by bidding at this year’s Literary Agents of Change Auction.  The LAOC is an organization that believes that advancing the publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-15 17:12:39 UTC ]
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Libraries Are For Everyone: Pride in the Library Goods

Libraries are for everyone, no matter your background, identity, or experiences. These pride in the library goods highlight that. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2023-06-14 10:37:00 UTC ]
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The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea

The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea Interviews [email protected] Fri, 05/26/2023 - 13:30 The author’s mother, Phyllis Irene McLaughlinAward-winning writer Luis Alberto Urrea... Continue reading at World Literature Today

[ World Literature Today | 2023-05-26 18:30:53 UTC ]
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The Only Good Harry Potter Spinoff Could Teach a Thing or Two to J.K. Rowling

America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate

[ Slate | 2023-05-26 09:50:00 UTC ]
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Good news: there are more bookstores in the US this year than last.

Today in good news, the American Booksellers Association announced that membership is at its highest level in 20 years. Per reporting by Hillel Italie at the Associated Press: The ABA added 173 members last year, and now has 2,185 bookstore businesses and 2,599 locations. Three years after the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-22 15:55:36 UTC ]
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‘Beowulf is lit AF’ – could ChatGPT really write good book blurbs?

Some in the book industry have already begun exploring automation of its pitches to readers. We took this functionality for a test drive“Blurb writing is a mini art form,” Iris Murdoch once wrote in a letter to former Penguin blurb writer Elizabeth Buchan. And like many other art forms,... Continue reading at The Guardian

[ The Guardian | 2023-05-16 09:00:05 UTC ]
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Dulé Hill, Jazmyn Simon put their wholesome parenting goodness into a children's book

'Pysch' co-stars Dulé Hill and Jazmyn Simon have turned the daily affirmations they repeat with their two kids into a children's book released this week. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-03 16:25:25 UTC ]
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Harper Design Closed Among More Layoffs at HarperCollins

As part of a plan to cut 5% of its North American workforce force by June 30, HarperCollins has closed its Harper Design imprint this week, among other layoffs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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Microsoft Designer’s superb, free AI art tools open to everyone

Microsoft is taking its superb AI art / visual designer tool, Microsoft Designer, and opening it up to the general public today. The company is also publicizing its intelligent features: AI-generated captions and hashtags, new image formatting for social media, and AI-powered editing... Continue reading at PC World

[ PC World | 2023-04-27 17:06:28 UTC ]
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BuzzFeed shuts down unprofitable news business for good

Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week

[ Media Week | 2023-04-21 14:23:32 UTC ]
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