Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
News tagged with:
#tech world
#email address
Kidd designed some of the most iconic book covers in circulation, and now he wants to impart lessons to youngsters. Continue reading at Wired
[ Wired | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chip kidd
#graphic design
We swear, we won't be giving you the blow-by-blow on every single app that gets updated for iOS 7 today, but this one seemed like a biggie. Amazon just announced that its Kindle reader for iOS has received a major redesign, with fonts, menus and other details retooled to match the flat,... Continue reading at Engadget
[ Engadget | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single app
#app brings
#major redesign
Most efforts to explain design at Apple end up reducing a complex 37–year history to bromides about simplicity, quality, and perfection––as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple's design, a decoding of... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped create
#craziest thing
#google glass
Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek
[ AdWeek | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live chats
#publisher clients
#user-generated content
#potential implications
SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bigger audience
James McBride takes liberties as he visits the story of white abolitionist John Brown through the eyes of a young slave in 'The Good Lord Bird.'John Brown, the white abolitionist who sought to free black slaves with the barrel of a gun, is a recurring character in American literature. He's one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american literature
InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#joining forces
#printed book
#ipad screen
Fake web traffic has long plagued the online publishing world, but Dr. Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online adverti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-09 00:00:00 UTC ]
More news stories like this |
A new bi-annual publication dedicated to the unpaid workforce looks anything but entry-level. Intern magazine marks a new meta-high in the publishing industry: Unpaid interns who work in media are paying plenty of attention to a media launch dedicated to unpaid interns. If you had to think... Continue reading at Fast Company
[ Fast Company | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#unpaid interns
#kickstarter campaign
Leaked photos of the next e-reader to join the Kobo family have appeared online today, and from the looks of it, the company isn't out to reinvent the wheel. We rummaged around in the FCC filings to confirm that it'll come with a 6-inch screen and a 1,500mAh battery, which bests the 1,000mAh one... Continue reading at Engadget
[ Engadget | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#microsd slot
#stay tuned
#ebook reader
In 1946, Harper, responsible for creating the iconic Marshmallow sofa, designed the logo that the company uses to this day. [Editor’s note: The following is republished from WHY, a new digital platform from Herman Miller.] Imagining a sheet of paper as a building site will give you a good... Continue reading at Fast Company
[ Fast Company | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital platform
#good sense
#graphic design
Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pay wall
#radar online
Neil Jamieson, a Time Inc. vet and a big figure in the magazine design world, has left to join design studio Joe Zeff Design to be the studio's first creative director. Jamieson most recently was design director of Money, whose tablet edition was a National Magazine Award finalist this year. He... Continue reading at AdWeek
[ AdWeek | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previously worked
#sports illustrated
#outgoing president
#designing covers
#magazine publishing
Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content management
This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company
[ Fast Company | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gay rights
#climate change
#revealed today
#social sharing
#traditional media
The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely... Continue reading at AdWeek
[ AdWeek | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david rittenhouse
#neo@ogilvy
German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World
[ PC World | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german publishers
#parts thereof
#single words
#news aggregators
Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD
[ AllThingsD | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video distribution
#york-based company
Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week
[ Media Week | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monthly men
British publishers reported good business for the most part at Book Expo America, which concluded... Continue reading at The Bookseller
[ The Bookseller | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good business