Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
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'When Captain Flint Was Still a Good Man' is the first novel from Nick Dybek, son Stuart Dybek, and centers on a threat to a fishing community's way of life.The title of Nick Dybek's debut novel, "When Captain Flint Was Still a Good Man," hints at transitions to come, and the phrase "was still"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-29 00:00:00 UTC ]
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For publishers and content creators, Tumblr exists at the heart of one of the Web’s great dilemmas. On the one hand, the micro-blogging social network can act as force-multiplier that expands the reach of content, in the same way that aggregator sites and Facebook and Twitter do. But that’s... Continue reading at Slate
[ Slate | 2012-05-24 00:00:00 UTC ]
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In "United States of Pie," Adrienne Kane updates a Southern classic, banana cream pie, with a subtly salty crust and a layer of chocolate ganache. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-21 00:00:00 UTC ]
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Digs, Meredith Video Studios DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek
[ AdWeek | 2012-05-14 00:00:00 UTC ]
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The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing. The news publisher launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
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To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-02 00:00:00 UTC ]
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Many news publishers focus their mobile strategies on platform-specific apps—but the mobile web may actually be more important, since a mobile website is easier to discover, link to, and share from a mobile device. Damon Kiesow, senior prod ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Crowd-funding, the technical term for fund-raising sites like Kickstarter.com, has been an increasingly popular way for cartoonists to raise money to publish independent comic and graphic novel projects. While Kickstarter has just hit a new high point with the funding of the first $600,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Crowd-funding, the technical term for fund-raising sites like Kickstarter.com, has been an increasingly popular way for cartoonists to raise money to publish independent comic and graphic novel projects. While Kickstarter has just hit a new high point with the funding of the first $600,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Vintage Classics is working in association with the Victoria & Albert Museum to re-issue... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times
[ The New York Times | 2012-01-09 00:00:00 UTC ]
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Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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Good Housekeeping has launched a £25,000 competition for budding novelists in association... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Midpoint Trade has rolled out a new upgraded Web site, called Midpoint Access, with a focus on providing more sales transparency to its distribution clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-28 00:00:00 UTC ]
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Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
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Hearst Magazines' homes title Good Housekeeping has launched a new reader recommendation tool for brands to use across marketing material and campaigns. Continue reading at Media Week
[ Media Week | 2011-09-05 00:00:00 UTC ]
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Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/07/2011 - 11:09 The Bodley Head has acquired a non-fiction title about the developmental issues facing Africa, written by the founder of a Ugandan-based social enterprise that supplies processed coffees to the global market. Editor Kay... Continue reading at The Bookseller
[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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