Everyone Loses When Business Infiltrates Editorial

Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument, taking the position of, “You’re kidding, right?”) But what was noteworthy in Greg Dool’s fine coverage of the event was the room’s general consensus: The firewall between church and state, he summarizes, “has all but disappeared in the age of branded content and marketing services—and that isn’t necessarily a bad thing.” Well, yeah. Native advertising. Pay-for-play events. Custom edit packages. These have obviously changed the terms of engagement across the industry, and you’d be a fool to say otherwise. Some people want to build a wall and some want to demolish one—and they both have their reasons. But, hey, can we just focus on the second part for a moment? Isn’t necessarily a bad thing? The sense of the room, Dool reports, was that “today’s business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising.” Or, as one CEO put it, “The only way to truly protect editorial integrity is to have editors involved in the process.” Hmm. I’m pretty sure the opposite is true. The only way to truly protect editorial integrity is to have editors nowhere near the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
News tagged with: #high horse #long term #entire ecosystem #connection point

Other Publishing stories related to: 'Everyone Loses When Business Infiltrates Editorial'


Corey Lewandowski Said Trump Used Election Fraud Lie So 'He Can Say He Didn't Lose': Book

Lewandowski suggested Trump knew he lost but raised suspicions about the 2020 election to protect his ego, ABC journalist Jonathan Karl writes. Continue reading at The Huffington Post

[ The Huffington Post | 2021-11-16 01:50:03 UTC ]
More news stories like this |


Spotify Gets Into the Audiobook Business

Looking to accelerate its expansion into the audiobook market, the Swedish audio streaming subscription service giant Spotify has agreed to acquire Ohio-based digital audiobook distributor Findaway for an undisclosed price. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook business #audiobook market #undisclosed price #audiobook


Zenith wins consolidated Confused.com, Uswitch and Zoopla media business

Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week

[ Media Week | 2021-11-03 11:07:53 UTC ]
More news stories like this | News stories tagged with: #nielsen data #nielsen


Polish Business Book Publisher Looks for Foreign Expansion

The focus of Poland's MT Biznes is on small companies' needs. A title the house has translated for sales in the UK has gone well. The post Polish Business Book Publisher Looks for Foreign Expansion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-01 15:41:51 UTC ]
More news stories like this | News stories tagged with: #book publisher


Rochester and Bayard-White join Hay House as editorial team expands

Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 04:55:59 UTC ]
More news stories like this |


Bookouture boosts editorial team as Gleeson steps up

Bookouture is expanding its editorial team with a promotion for Ellen Gleeson and the hiring of Headline’s Jess Whitlum-Cooper and Susannah Hamilton from Corvus.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 13:44:12 UTC ]
More news stories like this | News stories tagged with: #editorial team


Henderson joins Vertebrate as indie expands digital business

Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:33:05 UTC ]
More news stories like this | News stories tagged with: #digital business


Back In Business: 150,000 Attend New York Comic Con 2021

New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comic con


Hamish Hamilton's Chukwu wins at Black British Business Awards

Hannah Chukwu, assistant editor at PRH imprint Hamish Hamilton, has won the Arts & Media Rising Star award at this year's Black British Business Awards.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-07 21:27:46 UTC ]
More news stories like this | News stories tagged with: #hamish hamilton #hannah chukwu


Frankfurt preps for ‘busy’ physical fair as delegates return

The Frankfurt Book Fair is preparing for up to 25,000 daily fairgoers, after a number of trade figures were convinced to attend by the eagerness of industry colleagues. Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 09:29:05 UTC ]
More news stories like this | News stories tagged with: #physical fair #trade figures #frankfurt book fair


Esther Reid, Longtime 'PW' Business Manager, Dies at 68

Esther Alicia Reid, longtime business manager for Publishers Weekly, died September 26. She was 68. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #business manager


The 2021 Business Book of the Year Award Announces a Shortlist

Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist. The post The 2021 Business Book of the Year Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-24 14:26:05 UTC ]
More news stories like this | News stories tagged with: #shortlist appeared #book of the year


The Guardian view on changes to copyright law: book lovers beware | Editorial

A government proposal to ease restrictions on the sale of imported cultural works risks harming a world-class industryThe hoopla around the release of Sally Rooney’s new novel on Tuesday – with bookshops opening early, and queues of shoppers eager to lay their hands on Beautiful World, Where Are... Continue reading at The Guardian

[ The Guardian | 2021-09-07 18:00:33 UTC ]
More news stories like this | News stories tagged with: #kazuo ishiguro #bernardine evaristo #limited exceptions #reduce prices #publishing industry


How 'Parent Trap''s Hayley Mills survived kid stardom, bulimia and losing her Disney money

Hayley Mills, star of 'Pollyanna' and 'The Parent Trap,' is now 75 and has written a memoir about her life as a child actor under Walt Disney's watchful eye. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-02 13:00:20 UTC ]
More news stories like this | News stories tagged with: #parent trap #hayley mills #walt disney #watchful eye #memoir


The Morning After: Locast's local TV streaming service loses legal protections

Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget

[ Engadget | 2021-09-02 11:15:37 UTC ]
More news stories like this | News stories tagged with: #rocky start #big news #anthology


An App Called Libby and the Surprisingly Big Business of Library E-Books

Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker

[ New Yorker | 2021-09-02 10:00:00 UTC ]
More news stories like this | News stories tagged with: #library e-books #libraries


Penguin Business signs Gratton's 'definitive' hybrid working guide

Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 04:46:51 UTC ]
More news stories like this | News stories tagged with: #penguin business


Locast loses legal protections that keep its local TV streaming service alive

A company purporting to improve access to local TV stations for people who can’t access the signal via traditional means has been dealt a blow by a New York Court. Locast has lost the courtroom skirmish started by CBS, ABC, NBC and Fox, which said that the company was violating their copyright.... Continue reading at Engadget

[ Engadget | 2021-09-01 10:42:15 UTC ]
More news stories like this | News stories tagged with: #tv providers #local news #global pandemic #copyright law


Ingram's McCarthy joins BookMachine's editorial board

Ingram’s Peter McCarthy will join BookMachine’s editorial board next year to lead its marketing stream.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-27 03:16:23 UTC ]
More news stories like this | News stories tagged with: #editorial board


Kate Byrne promoted to editorial director at Headline

Headline's Kate Byrne has been promoted to editorial director with immediate effect, and is to take on the responsibility for the Headline Accent imprint, alongside Headline Eternal. Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 03:38:21 UTC ]
More news stories like this |