Everyone Loses When Business Infiltrates Editorial

Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument, taking the position of, “You’re kidding, right?”) But what was noteworthy in Greg Dool’s fine coverage of the event was the room’s general consensus: The firewall between church and state, he summarizes, “has all but disappeared in the age of branded content and marketing services—and that isn’t necessarily a bad thing.” Well, yeah. Native advertising. Pay-for-play events. Custom edit packages. These have obviously changed the terms of engagement across the industry, and you’d be a fool to say otherwise. Some people want to build a wall and some want to demolish one—and they both have their reasons. But, hey, can we just focus on the second part for a moment? Isn’t necessarily a bad thing? The sense of the room, Dool reports, was that “today’s business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising.” Or, as one CEO put it, “The only way to truly protect editorial integrity is to have editors involved in the process.” Hmm. I’m pretty sure the opposite is true. The only way to truly protect editorial integrity is to have editors nowhere near the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
News tagged with: #high horse #long term #entire ecosystem #connection point

Other Publishing stories related to: 'Everyone Loses When Business Infiltrates Editorial'


Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday

[ Digiday | 2023-09-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #bounce back #publishing business


Editorial Promotions Announced at Ballantine Group

Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #kara welsh #editorial promotions


Indigo Loses CEO, Reports Sales Drop, Relaunches Website

Peter Ruis has resigned as CEO of Indigo Books & Music, a position he held for a year. The news comes after the retirement of founder Heather Reisman, a boardroom shake-up, and a destructive cyber attack that impacted sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-11 04:00:00 UTC ]
More news stories like this |


HarperCollins Expands Its Spanish-Language Business

In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Losing Streak for Print Book Sales Drags On

With the adult fiction and nonfiction categories posting declines of 9% and 6%, respectively, unit sales of print books fell 6.1% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult fiction #circana bookscan #print book


Jim Milliot to Retire from 'PW'; Jonathan Segura Named Editorial Director

After more than 30 years at the company, Jim Milliot will retire as editorial director of 'PW' at the end of 2023, with Jonathan Segura set to succeed him in the position, among other editorial changes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #jim milliot


London’s FT Business Book of the Year: A 15-Title Longlist

The FT Business Book of the Year issues a 15-title longlist, with a six-title shortlist ahead and a winner to be named in December. The post London’s FT Business Book of the Year: A 15-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
More news stories like this | News stories tagged with: #post london #book of the year


In London, Schroders Backs the Business Book of the Year Award

The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
More news stories like this | News stories tagged with: #business book #added support #book of the year


The Guardian view on Heartstopper: a phenomenon that defines a generation | Editorial

Alice Oseman’s tale of queer romance is a global success story built on fans who want to feel good about themselves in tough timesAfter boy met boy in a crowdfunded graphic novel set in a British grammar school in 2018, hearts began to flutter and tills started to ring around the world. This... Continue reading at The Guardian

[ The Guardian | 2023-08-03 17:41:27 UTC ]
More news stories like this | News stories tagged with: #alice oseman #feel good #tv adaptation #revealing light #graphic novel


Binc Launches Business Incubator for BIPOC Booksellers

The Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for BIPOC booksellers. The program will run for three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bipoc booksellers #announced binctank #book industry


Binc Launches Business Incubator for BIPOC and LGBTQ Booksellers

Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for booksellers looking to open stores serving historically underrepresented or marginalized communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #announced binctank #book industry


Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | News stories tagged with: #small businesses #advertisers target #including audio #online publishers #digital media


Indigo Loses Reisman, Four Board Members

Indigo Books & Music, Canada's dominant bookstore chain, announced founder Heather Reisman will retire in August; simultaneously, four board members resigned with one citing a loss of confidence in the board and mistreatment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #board members #bookstore


The Guardian view on Bloomsbury’s success: publishing wizardry | Editorial

The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of booksIn the gloom of a UK economy teetering on the edge of recession, a glittering puff of smoke wafted up last week from the publisher that will for ever be associated with Harry... Continue reading at The Guardian

[ The Guardian | 2023-06-04 17:25:05 UTC ]
More news stories like this | News stories tagged with: #record profits #uk sales #cut back #guardian view #jk rowling #boy wizard #nigel newton #ebooks #harry potter


U.S. Book Show: Human Connection Powers the Book Business

Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #book business #publishing business #literary agents


The Book Business Needs to Be a Better LGBTQ Ally

Collective Book Studio founder and publisher Angela Engel urges the book community to stand firm against homophobia and transphobia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #stand firm #book business


BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian

[ The Guardian | 2023-04-26 03:36:53 UTC ]
More news stories like this | News stories tagged with: #buzzfeed news #news operation #digital age #past decade #harry potter


BuzzFeed shuts down unprofitable news business for good

Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week

[ Media Week | 2023-04-21 14:23:32 UTC ]
More news stories like this | News stories tagged with: #buzzfeed news #pulitzer prize


The Guardian view on US book bans: time to fight back | Editorial

Censorship is surging thanks to an organised rightwing minority targeting books on LGBTQ and Black characters and issues“A book is a loaded gun in the house next door,” warns a character in Fahrenheit 451, Ray Bradbury’s dystopian vision of an America where books are considered so dangerous they... Continue reading at The Guardian

[ The Guardian | 2023-04-13 17:21:33 UTC ]
More news stories like this | News stories tagged with: #school year #school boards #ron desantis #multiple titles #library association


Rick Wolff, Highly Regarded Business Book Editor, Dead at 71

Rick Wolff, who published dozens of bestselling books as a business editor for Warner Books, Hachette Book Group, and Houghton Mifflin Harcourt, died April 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #published dozens #bestselling books #business editor