Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument, taking the position of, “You’re kidding, right?”) But what was noteworthy in Greg Dool’s fine coverage of the event was the room’s general consensus: The firewall between church and state, he summarizes, “has all but disappeared in the age of branded content and marketing services—and that isn’t necessarily a bad thing.” Well, yeah. Native advertising. Pay-for-play events. Custom edit packages. These have obviously changed the terms of engagement across the industry, and you’d be a fool to say otherwise. Some people want to build a wall and some want to demolish one—and they both have their reasons. But, hey, can we just focus on the second part for a moment? Isn’t necessarily a bad thing? The sense of the room, Dool reports, was that “today’s business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising.” Or, as one CEO put it, “The only way to truly protect editorial integrity is to have editors involved in the process.” Hmm. I’m pretty sure the opposite is true. The only way to truly protect editorial integrity is to have editors nowhere near the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
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W H Smith has announced plans for a major restructure which could see around 1,500 roles made redundant across the business. Continue reading at The Bookseller
[ The Bookseller | 2020-08-05 02:02:59 UTC ]
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With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-03 04:01:29 UTC ]
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"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek
[ AdWeek | 2020-08-03 04:00:52 UTC ]
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Rishi Sunak is said to be exploring plans for an online sales tax to protect high street shops from competition from internet retailers, and plans to replace business rates. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 12:15:40 UTC ]
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Penguin Business will publish The Business Survival Kit by Byron Cole and Bianca Miller-Cole. Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 12:02:42 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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EVP of revenue, Elizabeth Webbe Lunny, talks business development, management philosophies and the future of her company and publishing. The post When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Adding some 1,000 titles to its catalogue, the Planeta books bring Scribd's Spanish-language offer to more than 85,000 titles. The post Editorial Planeta México in Exclusive Deal With Subscription Service Scribd appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-23 13:00:31 UTC ]
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RELX, parent of Reed Exhibitions and Elsevier, recorded a 10% revenue drop in the six months to end June 2020, to £3,501m (from £3,888m), with adjusted operating profit falling 24% to £939m (£1,240m). Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 02:26:48 UTC ]
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Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian
[ The Guardian | 2020-07-22 11:24:02 UTC ]
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Muna Reyal has been appointed as head of editorial and production at Chelsea Green Publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 14:15:06 UTC ]
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Penguin Random House UK and DK have joined with Bertelsmann stablemates Fremantle and BMG to launch a joint podcast business, called Storyglass, as part of the Bertelsmann Content Alliance UK. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 15:51:02 UTC ]
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googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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Penguin Business has pre-empted Permission to Speak by Samara Bay, a dialect and speech coach in Hollywood. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 08:04:22 UTC ]
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The 2020 British Book Awards are announcing prize winners in two parts online, the industry awards first, followed by the book awards. The post British Book Awards: Online and Upbeat, a Busy Round of the Nibbies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 16:44:39 UTC ]
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OverDrive—the digital learning platform for libraries and schools—has announced it is acquiring RBmedia's library business. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 09:38:04 UTC ]
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Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
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Combining OverDrive's market-leading platform with RBmedia's exclusive content represents a major new wrinkle in the digital library market: RBmedia is a major producer of audiobooks with a catalog of more than 45,000 exclusive titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
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Torrance, Calif.-based Bobit Business Media has sold its automotive aftermarket division, consisting of two controlled-circulation magazines as well as a paid membership program, to 10 Missions Media, a St. Paul, Minn.-based publisher of five B2B publications serving various segments of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-22 15:09:13 UTC ]
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