Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument, taking the position of, “You’re kidding, right?”) But what was noteworthy in Greg Dool’s fine coverage of the event was the room’s general consensus: The firewall between church and state, he summarizes, “has all but disappeared in the age of branded content and marketing services—and that isn’t necessarily a bad thing.” Well, yeah. Native advertising. Pay-for-play events. Custom edit packages. These have obviously changed the terms of engagement across the industry, and you’d be a fool to say otherwise. Some people want to build a wall and some want to demolish one—and they both have their reasons. But, hey, can we just focus on the second part for a moment? Isn’t necessarily a bad thing? The sense of the room, Dool reports, was that “today’s business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising.” Or, as one CEO put it, “The only way to truly protect editorial integrity is to have editors involved in the process.” Hmm. I’m pretty sure the opposite is true. The only way to truly protect editorial integrity is to have editors nowhere near the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
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Custom Publishing's Helen Rochester is joining HarperNonFiction as editorial director for Thorsons. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 01:31:49 UTC ]
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Hodder & Stoughton has made some changes to its fiction editorial team, making new hires of Noor Sufi and Molly Power as commissioning editors for its crime and thriller and SFF lists, and promoting Kimberley Atkins to publisher for Women's Fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 13:08:15 UTC ]
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Everyone’s favourite stormtrooper will be developing new movies with Netflix – one of several creators who have turned to enabling the work of othersToni Morrison knew a thing or two about stories. In 1994 she saw the “political correctness debate” as being about “the power to be able to define.... Continue reading at The Guardian
[ The Guardian | 2020-03-15 18:32:03 UTC ]
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For the second time in two weeks, the new coronavirus has forced the cancellation of a major international book publishing conference—and made clear to publishers that these issues aren't going anywhere for a while. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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W H Smith has warned the impact of the coronavirus outbreak could cut its profit by up to £40m as the pandemic hits its Travel business. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 09:57:11 UTC ]
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Chancellor Rishi Sunak is expected to announce temporary relief from business rates for high-street shops at his first Budget today. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 06:20:53 UTC ]
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Midwest booksellers and the two regionals representing them report that business is usual despite coronavirus fears, although booksellers are minimizing physical contact between visiting authors and their fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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Unlike many publishing trade shows, fairs, and festivals, the Brussels Book Fair has been able to start its run on time this week–with medical personnel on-site and a careful eye on the coronavirus. Editor’s note: A bright spot among so many stories of canceled and postponed publishing events,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-06 16:30:49 UTC ]
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This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role. Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-03 20:09:05 UTC ]
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Two-year-old Endeavor Business Media announced yet another deal on Wednesday, acquiring Agora Communications—parent company of the Smart Water Summit and Smart Utility Summit, a pair of three-day conferences held annually in Ponte Vedra, Fla. Terms of the deal were not disclosed. The Endeavor... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 19:23:54 UTC ]
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Simon & Schuster’s global revenues for 2019 fell 1% to $814m, with a 7% decline in operating income, parent firm ViacomCBS has said. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 22:25:14 UTC ]
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HQ has signed a "fresh and original" business manifesto for black women by marketing consultant Sophie Williams. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 13:05:24 UTC ]
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The Booksellers Association (BA) and more than 50 major retailers are calling on the government to take the first steps towards fundamental business rates reform in the upcoming budget. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 22:19:15 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
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HMV plans to close three stores by the end of the month as the retailer enters negotiations with landlords in 10 locations as "extortionate business rates mean that certain locations are no longer viable". Continue reading at The Bookseller
[ The Bookseller | 2020-01-05 15:27:06 UTC ]
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The government will announce cuts to business rates in the Queen’s Speech today (19th December) in a bid to revive the high street. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 04:26:38 UTC ]
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Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek
[ AdWeek | 2019-12-17 17:58:13 UTC ]
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