Egmont is to publish the first picture book iteration of Dodie Smith’s children’s tale The Hundred and One Dalmatians. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Feminist campaigner Caroline Criado Perez’s "exposé" on the gender data gap, Invisible Women (Chatto & Windus), has scooped the £25,000 Royal Society Science Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 14:17:51 UTC ]
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#book prize
Egmont has pre-empted a new beastly series in a three-book six-figure deal, described as "a natural successor to the genius of Roald Dahl and Lemony Snicket". Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 02:04:35 UTC ]
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When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Headline Home has bought a book on the "orgasm gap" from psychosexologist Dr Karen Gurney. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 17:04:25 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Egmont will publish a sustainable-fashion bible for eco-conscious teenagers from expert author Sarah Klymkiw and designer and illustrator Kim Hankinson. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 23:40:48 UTC ]
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Egmont Publishing has struck a two-book deal for a middle grade series by “The Guilty Feminist” co-host and comedian Nat Luurtsema. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 20:50:31 UTC ]
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Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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#rolling stone
Jamie Oliver’s Veg (Michael Joseph) has blossomed in its second week in the UK Official Top 50 number one spot, improving 28% in volume week on week to 30,974 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 00:11:58 UTC ]
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T M Logan's The Holiday (Zaffre) has jetted into the Weekly E-Ranking number one spot, displacing Adam Kay's This is Going to Hurt (Picador) a week after the junior doctor memoir achieved the longest ever run in the chart top spot. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 14:51:37 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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#previously cmo
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#npd group
#75th anniversary