Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-08 00:00:00 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power

The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times

[ The New York Times | 2022-11-16 14:07:21 UTC ]
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Meet Percival Everett: 5 novels that showcase the L.A. writer's enigmatic style

Author and USC professor Percival Everett joins the Los Angeles Times Book Club on Nov. 16 to discuss "Dr. No" at the Autry Museum. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-08 21:41:13 UTC ]
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Book Riot’s YA Book Deals of the Day: November 5, 2022

The best YA book deals of the day, sponsored by Penguin Teen. `Penguin... Continue reading at Book Riot

[ Book Riot | 2022-11-05 10:30:00 UTC ]
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Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
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5 revelations about Willie Nelson and his new memoir, 'Me and Paul'

Watch singer Willie Nelson at the L.A. Times Book Club on Oct. 13 discussing his new book, "Me and Paul." Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-13 20:52:52 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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From the Archive: September 5, 2011

In September 2011, we reported that Books-A-Million had agreed to acquire 24 former Borders locations, after Borders filed for bankruptcy and began shuttering its outlets earlier that year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Sexual abuse casts a long shadow in Ian McEwan’s ‘Lessons’

Sexually abused by his piano teacher, a boy struggles to reclaim his life in Ian McEwan's new novel "Lessons." Continue reading at The Washington Post

[ The Washington Post | 2022-09-20 15:52:11 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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PW Picks: Books of the Week, September 5, 2022

The books we love coming out this week include new titles by Maggie O’Farrell, James M. Scott, and Jonathan Escoffery. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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This Week's Bestsellers: September 5, 2022

STEMinist romance author Ali Hazelwood has the #3 book in the country with 'Love on the Brain.' Plus TikTok buzz propels Alex Aster's 'Lightlark' to the #10 spot in the country, and 'Creepy Crayon!' by Aaron Reynolds and Peter Brown tops the picture book list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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5 mystery books to cozy up with as the sun sets on vacation season

Settle in with novels by Donna Leon, Sulari Gentill, Elly Griffiths, Jean-Luc Bannalec and Sara Paretsky. Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 12:00:00 UTC ]
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5 books and films that tell the story of the trauma of the Partition of India and its aftermath

On the 75th anniversary of India’s partition, scholars from the US, Canada, France, UK and Australia write about their favorite book or film that best explains the trauma of a violent division. Continue reading at The Conversation

[ The Conversation | 2022-08-12 12:16:11 UTC ]
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News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Undisputed “World’s Greatest Author” finally lands Big 5 publishing deal.

Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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From the Archive: March 5, 2001

We look back at the liquidation of Crown Books, which was once the third-largest bookstore chain in the U.S. before its closure in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Print Book Sales Declined 5% Last Week

Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Print Sales Fell 5% in Early June

More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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