Disney's Frozen Coming to Messaging Apps in Sticker Form

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik. The licensing company TextPride, which buys rights to branded virtual goods, added Frozen to its portfolio, Adweek has learned. "We have a deal with Disney Publishing and access to a lot of exclusive Frozen art," said Sean O'Brien, co-founder and CEO of TextPride. "Disney is all about telling stories and stickers was a great way to get a whole new conversation [started] about one of the biggest animated films ever." New York-based TextPride announced a load of new entertainment brands for which it would develop virtual stickers, including Pixar's Toy Story, MGM, Hearst and Sega. The Frozen content is set to sell on BlackBerry Messenger next week, and launch on the other apps later, O'Brien said.    Branded stickers are becoming a big moneymaker for messaging apps where users buy them to share with friends while texting. For instance, Line, a messaging app that is big in Japan, generated $338 million in 2013, and 20 percent of its money came from selling stickers. This year, BlackBerry pursued a messaging strategy more aggressively with a revamped app that allows brands to publish content and sell stickers.  TextPride, founded in 2012, has amassed a deep catalog of branded content and deals with messaging apps to distribute the virtual... Continue reading at 'AdWeek'

[ AdWeek | 2014-05-31 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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British Library launches 19th Century iPad app

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[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Mankell releases Wallander app

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[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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AOL’s Reorg: A Mixed Message for Media Buyers?

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[ AdWeek | 2011-07-27 00:00:00 UTC ]
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[ AdWeek | 2011-07-26 00:00:00 UTC ]
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[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Google Books Bows to New Apple App Store Rules

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[ PC World | 2011-07-26 00:00:00 UTC ]
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Apple imposes app purchasing rules

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[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Hachette Filipacchi launches Elle iPhone app

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[ Media Week | 2011-07-12 00:00:00 UTC ]
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[ AllThingsD | 2011-07-08 00:00:00 UTC ]
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[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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[ Folio Magazine | 2011-06-09 00:00:00 UTC ]
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[ AdWeek | 2011-06-07 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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[ AdWeek | 2011-05-23 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
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