Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the market for the digital currency, which is supposed to be open, secure and seamless to access.A number of ad tech startups and established players are exploring how this blockchain technology could mesh with current ad tech infrastructure, helping with everything from fighting fraud to challenging the supremacy of Facebook and Google. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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The new study from France's publishers indicates that French audiobook fans are moving from CDs and tape to digital audio. The post France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-05 01:45:20 UTC ]
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The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian
[ The Guardian | 2022-04-29 10:00:38 UTC ]
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Google Play Books has announced that publishers in six countries can now create, edit, publish, and sell auto-narrated audiobooks on its platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC
[ CBC | 2022-04-17 08:00:00 UTC ]
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Based on documents recovered from his compound, Nelly Lahoud argues that al-Qaeda and its leader were greatly diminished after 9/11. Continue reading at The Washington Post
[ The Washington Post | 2022-04-15 12:00:38 UTC ]
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The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget
[ Engadget | 2022-04-07 16:00:47 UTC ]
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He wrote under the pseudonym Richard Stevenson and also reviewed crime fiction for The Post. Continue reading at The Washington Post
[ The Washington Post | 2022-04-01 01:49:48 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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In today’s world of Twitch and Zoom a good headset is becoming a must-have item for their comfort and audio quality. But there are two major stopping blocks toward them being an everyday item: their high cost and unfriendly designs. No one wants to look like an air traffic controller or call... Continue reading at Engadget
[ Engadget | 2022-03-22 14:30:19 UTC ]
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To see on primetime television the activists who fought for disability rights in the 1990s was a profoundly moving momentBefore we even reach the opening titles of Then Barbara Met Alan – the BBC’s one-off drama depicting the fight for the 1995 Disability Discrimination Act (DDA), which aired on... Continue reading at The Guardian
[ The Guardian | 2022-03-22 06:00:48 UTC ]
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Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:04 UTC ]
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Revenue at Scholastic rose 24% for the third quarter ended February 28, 2022, over the prior year period, and the company cut the quarterly operating loss. While sales trends remain favorable, the company said that it is working on ways to control higher prices for paper, printing, and freight,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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The NBCC virtual awards ceremony Thursday evening was an upliffting affair, with a diverse group of award recipients underscoring the importance of books, both to audiences today and to future generations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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A live-action adaptation of the Theodosia series by Robin L. LaFevers will begin streaming on HBO Max starting March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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