Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first quarter of this year. The results from the... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-21 00:00:00 UTC ]
News tagged with: #digital publishers #data science #company published #trend report #media properties

Other Publishing stories related to: 'Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?'

‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies

The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday

[ Digiday | 2019-08-29 04:01:18 UTC ]
More news stories like this | News stories tagged with: #publications including #vox media #digital media

1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst

What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #good candidates #market share #search function #lower cost #ad products #digital publishing

'What did you order?': Christian publisher CBD changes name after cannabis queries

US Bible vendor Christian Book Distributors says its acronym has become confusing for customersAfter 40 years of trading, the American Christian bookseller CBD has been forced to change its name after customers in search of a different kind of balm – the cannabis-derived compound CBD – ended up... Continue reading at The Guardian

[ The Guardian | 2019-07-22 11:24:23 UTC ]
More news stories like this | News stories tagged with: #wrong place #decades ago #rising popularity #bookseller

Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
More news stories like this | News stories tagged with: #hearst

Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #post hearst #consumer products #existing audience #hearst

This Novel About the Publishing Industry in 1987 Shows How Little Has Changed

Eve Rosen is an aspiring writer. She’s an editorial assistant at a literary imprint, but the office seems far friendlier to WASP-y men than to Jewish women like her. When her boss’s star writer, the longtime New Yorker reporter Henry Gray, invites Eve to spend the summer of 1987 as his research... Continue reading at Electric Literature

[ Electric Literature | 2019-07-09 14:00:32 UTC ]
More news stories like this | News stories tagged with: #aspiring writer #editorial assistant #literary imprint #electric literature #publishing industry

S&S Changes Library E-book, Digital Audio Terms

S&S officials confirmed that as of August 1, public libraries will be able to license S&S e-books for two-year terms, on a one copy/one user model, with most “new release” e-books priced between $38.99 and $52.99. Previously, S&S e-books were sold on one-year licenses, though at a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book #public libraries

Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #creative agency #adrianne pasquarelli #simon dumenco #forwarded email

Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
More news stories like this | News stories tagged with: #years past

How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with: #quality content

Hamish Hamilton to publish Jonathan Safran Foer’s take on climate change

PRH imprint Hamish Hamilton will publish Jonathan Safran Foer’s "urgent and compelling work" of non-fiction We Are The Weather: Saving The Planet Begins At Breakfast later this year. Continue reading at The Bookseller

[ The Bookseller | 2019-06-08 12:53:45 UTC ]
More news stories like this | News stories tagged with: #hamish hamilton #climate change

Change UK pays for Facebook ad blitz amid dismal EU poll ratings

Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian

[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with: #online campaigning

Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue

Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
More news stories like this | News stories tagged with: #digital publishing

With video ad marketplace Community, AT&T’s Xandr expands inventory

Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-15 00:00:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search