Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday Research: Social platforms are for brand awareness, not traffic, say publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-10 04:02:14 UTC ]
News tagged with: #digiday research #publishers appeared #social platforms #brand awareness

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Publishers, Book Fair Help Revive Cambodia’s Love of Reading

Under the Khmer Rouge, Cambodia's reading culture was destroyed, but over the past five years it has returned with the help of a revitalized publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-04 00:00:00 UTC ]
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Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
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A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday

[ Digiday | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #web publishing #avid readers

Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Why Facebook Is Wooing Publishers

Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday

[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news stories #mobile users #news feeds

Publishers offer online advent calendars

Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at The Bookseller

[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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UsVsTh3m more than doubles its traffic in a month to 7m

Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror... Continue reading at The Guardian

[ The Guardian | 2013-12-02 00:00:00 UTC ]
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Andre Schiffrin dies at 78; book publisher founded New Press

André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
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Paizo’s Magical Realm of RPG Publishing

Founded in 2002, Paizo Publishing specializes in publishing tabletop role-playing games, or RPGs, in particular its flagship Pathfinder Role Playing Game, as well as magazines, books and a wide range of gaming accessories all designed for the fantasy game-playing marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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Macmillan relaunches online teen platform

Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller

[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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Harry Potter Alliance brings together fans to effect social change

The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
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Harry Potter Alliance brings together fans to affect social change

[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #nonprofit coalition #included creating #raise awareness

A Humorous New Vocabulary for Book Publishing

At the New York Times' Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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Publishers get together for Movember fundraiser

Staff from Simon & Schuster, Pan Macmillan and Red Lemon Press are calling on employees from... Continue reading at The Bookseller

[ The Bookseller | 2013-11-27 00:00:00 UTC ]
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From Crowdfunding to Author Advances: German Self-Publishing Experimentation

The self-publishing ecosystem in Germany is expanding into more dramatic experimentation, from crowdsourcing to offering author advances. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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Self-published title shortlisted for business book prize

A self-published title has been included in the shortlist for the CMI Management Book of the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Hacked Off warns local paper publishers not to join new regulator

A battle for the hearts, minds and pockets of small and medium-sized newspaper publishers is being fought over the new system of press regulation.The large publishing companies who created the Independent Press Standards Organisation (Ipso) are urging smaller publishers to sign up to their... Continue reading at The Guardian

[ The Guardian | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #news uk #daily mail #press regulationhacked

Instagram Is Now Publishing a New Ad Almost Every Day

Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age

[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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